Elite Module in Digital Transformation

On the Elite Module in Digital Transformation, we unite some of our most ambitious students with the latest research and most talented researchers as well as a dedicated group of partner companies. 

The Elite Module students will get:

  • Strong theoretical and practical competences within the area of digital transformation
  • Close collaboration with lecturers and partner companies
  • An alternative to internship in their 3rd semester as a MSc student in Economics and Business Administration
  • Elite level teaching and small class size ensuring high subject knowledge
  • An exciting and challenging study trip abroad

Strong subject units, strong company relations – and a study trip

The Elite Module offers the ultimate combination of high-level teaching, a solid research foundation, an internship assignment in cooperation with dedicated partner companies and an exciting study trip abroad including teaching by international top researchers as well as interesting company visits.

The course is for 3rd semester students in MSc in Economics and Business Administration and covers how digitalization affects our current knowledge of firms and firm behavior – from a theoretical as well as from a practical perspective.

The students will use theories, cases, knowledge and skills to understand and analyse the complex new demand facing existing models in the digital economy. This includes the perspective of network, communities and ecosystems. Company visits and casework plays a major part throughout the semester.

Structure and description of the Elite Module

The Elite Module is divided into three modules with a holistic approach to the overall theme Digital Transformation. A strong team of lecturers from the Department of Management will be in charge of the teaching, but guest lecturers from other universities and partner companies will also play a significant role during the Elite Module in order to ensure an inspiring and challenging teaching environment. See the structure and description below.

Structure of the Elite Module

ModuleECTSExam

Mastering Disruptive Business Models and Customer Touchpoints  - Elite Module 1

Part 1: The Digital Firm

Part 2: Innovation and Business Development in the Digital Economy

Part 3: Marketing, Customer and Value Chain Management

10     

Oral exam, external examiner

Case assignment    

Managing the Modern Firm: Leadership and Organisation  - Elite Module 2

Part 1: Organisation, Management and Leadership

Part 2: Advanced Theoretical Perspectivation

Part 3: Field Study with International Perspective: Technology Management    
10     Oral exam, external examiner
Oral exam based on research assignment 

Project assignment: Digital Transformation in Practice
- Elite Module 3

Project assignment

Supervision
10    Grade based on the project assignment

Description of the Elite Module

Elite Module 1: Mastering Disruptive Business Models and Customer Touchpoints

Part 1: The Digital Firm
Part 2: Innovation and business development in the digital economy
Part 3: Marketing, Customer and Value Chain Management

Part 1: The Digital Firm
The module will cover web, cloud and mobile platforms. From a management point of view, it will cover Customer Relationship Management (CRM), Supply Chain Management (SCM), Enterprise Resource Planning (ERP), Knowledge Management System (KMS), Enterprise Content Management (ECM), and Warehouse Management System (WMS), among others. The purpose of these technology platforms is to digitally enable seamless integration and information exchange within the organisation and to the organisation’s customers, suppliers, and other business partners. In particular, it will be discussed how these platforms affect the basic economic transaction. 

Part 2: Innovation and business development in the digital economy
How do you make this organisational transformation, focusing on service and solutions rather than products and outputs? What new capabilities do you need to innovate your business model?

This module will cover the following topics:

  • Industrial organisation in digital markets: Competition, entry, market structure, network externalities, two-sided markets)
  • Disruptive technologies and innovation: Incumbents vs. entrants, why incumbents underestimate entrants with new technologies, what are disruptive technology pros and cons?
  • Innovation in ecosystems: Do networks and ecosystems solve the innovator’s dilemma of disruption?
  • Search and selection (Types and models of innovation in the digital economy): Open innovation, open science, and markets for technologies and ideas.
  • Digital communities and technology platforms (Online social networks and innovation)
  • Crowdfunding and digital business development (Business models and idea realisation in the digital economy)


Part 3: Marketing, Customer and Value Chain Management
In this part existing theories and models will be challenged and discussed in terms of new digital platforms and the impact on customer and value chain management and marketing strategies.

This will include:

  • Customer Relationship Management – new ways to manage relationships in the digital business environment.
  • Supply Chain Management – the importance of IT in the supply chain collaboration and for future digital networking.
  • Digital Marketing and Social Media perspectives – for the digital ecosystem to understand how New Media influence business practices and performances in the future.
  • Web-analytics – what goes on in the virtual digital world and how to benefit from data and the knowledge it provides regarding customers and consumers.
  • Mobile Marketing – it sounds very simple BUT Mobile Technology and Apps have already had a huge impact in relation to changing behaviour patterns among consumers across the world. What are the implications for the well-known understanding of consumer and customer behaviour in the light of future digital and mobile marketing?

Elite Module 2: Managing the Modern Firm: Leadership and Organisation

Part 1: Organisation, Management and Leadership
Part 2: Advanced Theoretical Perspectivation
Part 3: Field Study with International Perspective: Technology Management

Part 1: Organisation, Management and Leadership
This module aims to provide an advanced and in-depth understanding of organisations in the digital economy. By contrasting received learning and existing theories with the new realities, the goal is to provide an understanding of current organisational challenges.

The module will address questions such as:

  • How will digitalisation affect our current knowledge of organisations and management – from a theoretical perspective as well as from a practical perspective?
  • How will digitalisation challenge accepted theory and practice?
  • Which new skills does it require for employees and managers to succeed in the digital firm?


Part 2: Advanced Theoretical Perspectivation
This module summarises the course and presents an analytic and theoretical framework for analysing the effects of digitalisation. This includes theoretical elements from transaction economics, property rights, risk management, agency theory and financial management.

Part 3: Field study with international perspective: Technology Management
The student must pay for the field study (approximately DKK 10,000).

It is possible to participate in the course without participating in the international field study. A local field study with the same subject (Technology Management) organised by the student him- / herself must then replace the field study with international perspective. The self-organised field study must be approved by the course responsible lecturer. 

Elite Module 3: Project assignment: Digital Transformation in Practice

To a large extent this course builds on already achieved qualifications, but in order to be able to write an optimal project assignment it might be necessary to work with fields of study that have not been covered in depth during your study.

Participating in this course will strengthen the following competences:

  • The ability to identify and analyse practical issues within the digital firm
  • The ability to discard irrelevant information and collect missing, relevant information
  • The ability to process complex issues within the digital firm in writing
  • The ability to suggest realisable solutions to complex business issues
  • The ability to assess risks related to business solutions

The course enables the student to independently apply the knowledge and skills achieved through their study to a written assignment based on a real-life case proposed by a partner company. Therefore, the course is an exercise of similar character of what the student will meet in their future career in business life.


Partner companies 2019

 

- and more to come


Become a partner

- and meet some of our most dedicated students 

As a partner, you get:

  1. Direct access to selected Master’s degree students in Economics and Business Administration who have the academic level and motivation required to take part in the Elite Module (only students from the top third of their year group can apply for admission to the Elite Module).
  2. The opportunity to formulate a project assignment to be solved by one or more of our students. The students will work on the project in your company on selected days during the fall semester as a “mini internship”. A representative from your company will be supervising the project together with one of our researchers.
  3. Invitations for at least three networking events where we will present the latest knowledge within the field of digital transformation. You will get the chance to hear academic presentations from internationally recognised researchers and meet the students, their lecturers and our other business partners.
  4. Two tickets for the Digital 2019 conference at Aarhus BSS in September 2019.    

Find out more about becoming a partner



"Being part of the programme has provided me with new perspectives for analysing and solving problems for organisations in our era where digital technologies are changing competition. The programme has given me a different understanding of what challenges and opportunities companies are running into as the industry changes, but more importantly also ideas on how to engage differently with customers and partners in an ecosystem to remain important players in the industry."

André Valgren Steensen 
Business consultant and Scrum master



"The programme forged a solid foundation for grasping the business environment of tomorrow. By committing to 4 months fulltime studying, I became thoroughly introduced to the vast variety of state-of-the-art research in Digital Transformation. Also, I gained hands-on experience of how ‘real’ companies actually deal with the opportunities and challenges following. Priceless and inspiring 4 months for if you are motivated by how digitalisation affects all aspects of business."

Emil Halling
Project Manager, Digital Customer Excellence



"My favourite classes are those filled with discussions where the participants and I learn from each other. The class I taught was a good example. From the discussions we had, the students are clearly more experienced and at a different level than normal. That made the class more rewarding for all."

Nils Fonstad
Research Scientist, MIT



"The program was a unique opportunity for me to gain knowledge about probably the hottest topic in large companies today - Digital Transformation. Companies are competing to attract the limited number of young talents who have experience with Digital Transformation. The Elite Program will make your CV stand out."

Jeppe Midjord
IT Business Consultant