News

2016.11.23 | Research news

Djøfbladet: Forbrugerne sætter flere værdier på menuen

Fremtidens forbrugere vil vælge deres fødevarer ud fra flere og mere uhåndgribelige værdier. De vil foretrække ægte, naturlige og ansvarlige varer. Det stiller nye krav til marketing, pointerer professor Klaus G. Grunert.

Jeppe Agger Nielsen

2016.11.15 | Research news

2.9 million grant for Jeppe Agger Nielsen

Associate Professor Jeppe Agger Nielsen receives grant from the Aarhus University Research Foundation

2016.11.08 | People

How do you respond to an organisational crisis?

Book publicity of Organizational Crisis Communication by Finn Frandsen and Winni Johansen

Researchers have used coffee to test consumers' willingness to buy climate-friendly products.

2016.11.03 | Research news

New research: Colours make consumers purchase climate-friendly products

Only eight out of 100 Danes can tell if a product is climate-friendly. However, new research from Aarhus BSS now shows that a simple red-yellow-green traffic light label can effectively help the consumers choose products with the smallest carbon footprint.