News

2016.11.23 | Research news

Djøfbladet: Forbrugerne sætter flere værdier på menuen

Fremtidens forbrugere vil vælge deres fødevarer ud fra flere og mere uhåndgribelige værdier. De vil foretrække ægte, naturlige og ansvarlige varer. Det stiller nye krav til marketing, pointerer professor Klaus G. Grunert.

Jeppe Agger Nielsen

2016.11.15 | Research news

2.9 million grant for Jeppe Agger Nielsen

Associate Professor Jeppe Agger Nielsen receives grant from the Aarhus University Research Foundation

2016.11.08 | People

How do you respond to an organisational crisis?

Book publicity of Organizational Crisis Communication by Finn Frandsen and Winni Johansen

Researchers have used coffee to test consumers' willingness to buy climate-friendly products.

2016.11.03 | Research news

New research: Colours make consumers purchase climate-friendly products

Only eight out of 100 Danes can tell if a product is climate-friendly. However, new research from Aarhus BSS now shows that a simple red-yellow-green traffic light label can effectively help the consumers choose products with the smallest carbon footprint.

2016.10.14 | Awards

Best PhD Student Paper Award for Oana Vuculescu

Oana Vuculescu from the Department of Management has received an award at the Strategic Management Society Conference in Berlin

2016.10.03 | Research news

New research: Danish organic products unknown to German consumers

Germany is the most important export market for Danish organic products, but now a new study shows that German consumers are largely unfamiliar with Danish organic products. This has consequences for the Danish export strategy for the German market, explains Professor John Thøgersen from Aarhus BSS at Aarhus University.

More than 400 participated in the event, which was organised by Lars Haahr and Aarhus BSS. Photos: Julia Rolsted Stacey, Aarhus BSS Communication.

2016.09.22 | Knowledge exchange

Digital 2016

Digital 2016 zoomed in on how digitalisation is creating opportunities for brand-new types of companies, but is also challenging the way in which we run and understand companies today. Digital 2016 kicked off with three sharp presentations on how big data as well as qualitative insights are vital for succesful innovation. Afterwards, two…

2016.09.12 | Research news

Special issue on ‘Consumer behaviour in a changing world’ in Appetite

Klaus G. Grunert is editor of Special issue on ‘Consumer behaviour in a changing world - Selected papers from the AAEA/EAAE joint seminar in Naples’

2016.09.09 | Research news

In search for breaking the project paradigm: Findings from Project Half Double phase 1

Project Half Double is to improve Danish industrial competitiveness by radically increasing the pace and impact of the development and innovation activities carried out within the framework of the projects.

2016.09.08 | Research news

Small Country, Big Success Story: Retailers Combating Food Waste in Denmark

It’s a big success in a small country: Danish retailers have become major players in endeavors to curb food waste, providing an example of how sustainability can be achieved with relatively modest means, research from Aarhus BSS at Aarhus University shows.

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