Newly appointed professors at Department of Management

We are happy to announce that Jessica Aschemann-Witzel, Tino Bech-Larsen and Jacob Lund Orquin have been appointed professors from 1 December 2018.

2018.12.03 | Merete Elmann

Jessica Aschemann-Witzel

Tino Bech-Larsen

Jacob Lund Orquin

Jessica Aschemann-Witzel’s research focuses on consumer perception, attitude and behaviour change. She focuses on marketing and consumer behaviour challenges along the supply chain of fast moving consumer goods in general and food in specific, and especially on issues around health and sustainability.

Tino Bech-Larsen’s research focuses on consumers’ perceptions of food quality in all sorts of contexts, i.e., he studies consumer perceptions in relation to food advertising and branding as well as to food acquisition, co-production and preparation, consumption and disposal.

Jacob Lund Orquin’s research deals with human decision-making and especially the role of attention. He analyses eye movements in decision making and attempts to explain a) what we gaze at when we make decisions as consumers or managers and b) how gazing at things can influence and sometimes bias our choices. 

Congratulations to our new professors!

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