Paper accepted for The 34th Strategic Management Society's Annual International Conference

'A Technique for Tracking Business Model Evolution' by Sergejs Groskovs and John P. Ulhøi has been included in the conference programme of the Annual SMS Conference.

2014.04.23 | Merete Elmann

The paper proposes a suitable technique to track the evolution of a firm’s business model based on a systematic content analysis of available information that is normally disclosed to the public by firms listed on a stock exchange.

The technique relies on the activity-based view of the business model and uses the value chain concept and the typology of business model change to structure collected data. While certainly not without limitations, the technique is useful for longitudinal studies of business model evolution conducted retrospectively.

The 34th Strategic Management Society's Annual International Conference takes place in Madrid in September 2014 under the heading 'Strategies in a World of Networks'.

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