Travel grant for Alexandra Festila

Alexandra Festila has been awarded a large travel grant of DKK 150,000 from the foundation Købmand Herman Sallings Fond

2014.12.17 | Julia Rolsted Stacey

The foundation Købmand Herman Sallings Fond has granted PhD student Alexandra Festila from the Department of Business Administration at School of Business and Social Sciences (BSS) an impressive travel grant of DKK 150,000 for 2015.

Alexandra Festila will spend her scholarship on a stay at the Food and Brand Lab (FBL) at Cornell University in the USA.

Alexandra Festila is affiliated with MAPP. Her research focuses on finding ways to improve the effectiveness of food health communication on food products though packaging design. Specifically, she wants to explore typical elements for the packaging of healthy foods and to what degree elements influence consumer perceptions of product healthfulness.

Further information

Alexandra Festila
Department of Business Administration
School of Business and Social Sciences
festila@badm.au.dk
+45 8716 6113

Awards