Centre for
Corporate Communication

The largest research centre within
corporate communication in Northern Europe

Centre for Corporate Communication is a research centre for the study of corporate communication at Department of Management, Aarhus BSS. Our research emphasises the strategic and managerial perspectives of communication and draws on cross-disciplinary methods and theories.

News

Adjunkt Annette Agerdal-Hjermind

2015.06.04 | Research news

Mærsk Lines brug af sociale medier: Et eksempel, der er værd at følge

Via en gennemgang af Mærsk Lines brug af sociale medier i deres corporate communication på B2B-området, illustrerer adjunkt Annette Agerdal-Hjermind, hvordan succes på de sociale medier afhænger af mennesker og god planlægning, og ikke af teknologien i sig selv.

”Three-tiered dynamic model to guide CSR strategy” - a simple model to guide practitioners in evaluating and guiding contemporary company approaches to CSR.

2015.06.01 | Research news

New simple model to guide companies’ CSR initiatives

Researchers from the Centre for Corporate Communication at Aarhus BSS have developed a new model to help companies in evaluating and framing a reliable and solid CSR programme.

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