Research

Our research

The Corporate Communication Section engages in research within the strategic and managerial perspectives of communication and combines cross-disciplinary and multifaceted theories and methodologies. Our research scope is strategic and tactical as well as theoretical and practical, ranging from the textual micro-level to the contextual macro-level. We define corporate communication as the strategic and managerial approach to any formal or informal communicative process which occurs between an organization and its external and internal stakeholders. The key dimensions of our approach are the building of relations between the organization and its key stakeholders and the integration of communications activities. These two dimensions support organizations in their endeavours to manage the communicative processes, not necessarily in order to create message consistency, but to coordinate activities in a suitable way between one context and another. In our research projects, we seek to contribute innovative and original thinking to the field of corporate communication, and we aim to create a stimulating academic environment by attracting well-renowned researchers, supporting the formation of networks and international studies and securing proper funding. 

Current areas of research

  • Change communication and change management
  • Corporate branding: from identity to reputation
  • Crisis communication and crisis management
  • CSR communication
  • Environmental communication and sustainability
  • New areas of marketing communication
  • Organisational communication and public relations
  • Strategic conversations in organisations