The Marketing Section engages in teaching and research on consumer and business-to-business marketing.
We analyze consumer behaviour and how consumer insights can be used in market-oriented business and in public policy with a focus on consumer choices. We analyze procurement and sales management on business-to-business markets and the development of relationships between partners on business-to-business markets.
We focus especially on marketing issues in the food and drink sector (through research in the MAPP Centre) and on sustainability issues following from market transactions.
Department of Management
Bartholins Allé 10
DK-8000 Aarhus C
Contact Head of Section Klaus G. Grunert with regard to research-related questions
Contact Department Secretary Charlotte Rosholm with regard to practical matters