MAPP Centre

Research on Value Creation in the Food Sector

Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society

We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.

You can also find the MAPP Centre on Facebook. Just go to

MAPP Conference 2017 - Sustainability and Food Waste

The MAPP Centre invites you to the annual one-day MAPP Conference which takes place on 23 November at Hotel Scandic Copenhagen. The theme of this year’s conference is food waste in the entire supply chain.

If you work with food - whether as an expert on product development, retail, marketing and consumer insight, policy making or research - the MAPP Conference gives you a chance to get the latest research-based knowledge on food waste. We will present the latest research findings on factors that have an impact on food waste. We will look at the situation not only in Denmark, but also in Europe, and demonstrate some examples of fighting food waste.

Read all about the conference

MAPP-Konference: Markedsføring af wellness i fødevaresektoren

Sund spisning lyder for mange som noget med næringsstoftabeller, kedelig mad og løftede pegefingre. Men det er meget mere end det.

I de seneste år vi set en udvikling, hvor god mad ikke bare betyder, at maden skal smage godt — forbrugeren skal også have fornemmelsen af, at han/hun gør noget godt for sig selv. Trenden hedder wellness — inden for fødevarer.

MAPP-konferencen fandt sted i Aarhus den 1. december.

Her kan du se materiale og fotos fra konferencen

Webinar: Consumers as co-creators in engineering of protein enriched products

The EU OATPRO project had the webinar 'Consumers as co-creators in engineering of protein enriched products' on 29 November 2016, focusing on consumers’ perception of the use of plant proteins with a special touch to oat proteins.
See the slides

Listen to a recording of the webinar

Nofima pre-announces eleven PhD positions for Edulia programme

Eleven PhDs from different countries will be recruited, working in research environments with internationally recognised expertise in areas such as sensory perception, consumer sciences and sensometrics, food choice and behaviour, feeding behaviour, social marketing, consumer socialisation, and cognitive psychology.  
See more information about the Edulia programme

If you are interested in applying, please contact Alice Grønhøj or Jessica Aschemann-Witzel 

Recently Published Journal Articles

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2017.11.14 | People

New assistant professor at the MAPP Centre

Lina Jacobsen - now assistant professor at the Department of Management

2017.10.25 | Research news

International review panel concludes that MAPP’s research is world class

An international panel has evaluated the MAPP Centre and ranked it as a leading institution in the area of food marketing