MAPP Centre

  • Research on Value Creation in the Food Sector

Introduction

Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society

We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.


MAPP News

2018.10.05 | Aarhus BSS

MAPP Centre strengthens AU’s Food Research and Innovation Competencies

MAPP Centre strengthens AU’s Food Research and Innovation Competencies: New report maps AU research capabilities in response to industry challenges

2018.10.02 | Research news

Why customers prefer clean label products

Are you also sceptical about ingredients you do not understand? This study examines why people choose known ingredients over unknown ones.

2018.09.11 | Research news

Eating healthy or showing off? How women and men change their food preferences on dates

Do you struggle with what to order when you are on a date? Well, it seems that women and men change food preferences when they eat in the presence of someone they consider attractive.

MAPP Events

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