Introduction

Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society

We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.


MAPP News

2019.05.08 | Events

EIT Food and Aarhus University joint conference and workshop 5-6 June

Understanding Consumer Choices and Experiences in Food

2019.05.08 | Research news

The Department of Management takes part in new SDG networks

Researchers from the MAPP Centre are involved in the new projects 'New Foods for Physical and Mental Well-Being' and 'Overcoming the Challenges of a Circular Economy' at Aarhus University

2019.04.09 | Research news

Women buy healthy food when they see an attractive man

What we choose to eat and drink when we see a potential, attractive partner is still driven by our primal instincts. This means that women buy healthier food when they see an attractive man and that men buy more expensive food when they see an attractive woman.