Latest Events

MAPP Conference 2017

Sustainabilibty and Food Waste

The annual MAPP Conference took place 23 November 2017 in Copenhagen, and theme was food waste in the entire supply chain.

See presentation slides and photos

MAPP-Konference 2016

Markedsføring af wellness i fødevaresektoren

Sund spisning lyder for mange som noget med næringsstoftabeller, kedelig mad og løftede pegefingre. Men det er meget mere end det.

Forskere og praktikere fortalte om, hvilken rolle sundheds- og ernæringsanprisninger spiller for forbrugernes valg, når wellness er mere end bare sundhed.

Her kan du se materiale og fotos fra konferencen

NCCR 2016

The 4th Nordic Conference on Consumer Research took place 18-19 May 2016 and was hosted by the Department of Management at Aarhus University.

See photos from the event 

MAPP Conference 2015

Food and Identity

The annual MAPP Conference took place 25 November 2015 at Comwell Kongebrogaarden in Middelfart.

Presentation slides from the conference

Photos from the conference

MAPP Workshop 2015

Food co-creation: product authenticity and household experiences from farm to fork

The 12th International MAPP Workshop took place 19-20 May 2015 and focused on product-household co-creation of experiences in shopping for products and preparing meals, and the various meanings that food authenticity can take in this co-creation process.

See more about the workshop

See photos from the event