19 May
From 15:00
Check in at Comwell Kongebrogaarden, Middelfart
18.30
Registration
19.00
Dinner and networking
20 May
8:30-8:50
Welcome and introduction
Jessica Aschemann-Witzel and Athanasios Krystallis, MAPP Centre, Aarhus University
8:50-10:20
Session 1: Co-production and consumer roles and involvement
Customer journeys: The paths from thinking of food to eating a delightful meal
Mirjam Hauser, GDI Gottlieb Duttweiler Institute
Co-creation by means of participatory citizenship
Steen Brock, Department for Culture and Society, Aarhus University
Competences and co-production - What’s cooking?
Tino Bech-Larsen, George Tsalis and Trine Mørk, MAPP Centre, Aarhus University
10:20-10:40
Coffee break
10:40-12:40
Session 2: Authenticity and locality in food production and consumption
‘Danishness’ in Brands: How national identities reflect on our authentic brands
Tina Kaltoft Olsen, Aarhus University
Geographical origin - Meaningful reference or marketing tool?
Liselotte Hedegaard, Research and Development, University College Lillebaelt
Local products festivals and rural tourism development
Stella Kostopoulou, Department of Economics, Aristotle University of Thessaloniki
Opening the black box of consumer participation in local agriculture
Luigi Cembalo, Alessia Lombardi and Gianni Cicia, Department of Agricultural Economics and Policy, University of Naples Federico II
12:40-13:30
Lunch
13:30-14:30
Session 3: Sustainable production and consumption as authenticity inferences
Changes in meat consumption – Can animal welfare labelling attract target groups beyond organic consumers in Germany?
Birgit Schulze-Ehlers, Institute of Agricultural Economics, Christian-Albrechts-University Kiel
Why do foods and meals become waste? – Causes of consumer food waste
Jessica Aschemann-Witzel and Tino Bech-Larsen, MAPP Centre, Aarhus University, Ilona de Hooge, Wageningen University, Pegah Amani, SP Technical Research Institute of Sweden, and Marije Oostindjer, Norwegian University of Life Sciences
14:30-14:50
Coffee break
14:50-15:50
Session 4: Co-production and authenticity impacting on marketing mix design
Understanding motivations and user interests as antecedents for co-creation in online food communities
Lina Jacobsen, Bjarne Taulo, Alina Tudoran and Liisa Lähteenmäki, MAPP Centre, Aarhus University
What signals a healthy packaging? Parents and children co-create a ‘healthy snack’ packaging
Viviane Glanz-Chanos, Alice Grønhøj, Hans Jørn Juhl and Helle Alsted Søndergaard, MAPP Centre, Aarhus University
15:50-16:15
Wrap up and discussion
Klaus G. Grunert, MAPP Centre, Aarhus University