News

2017.01.25 | Events

PhD Defence: Violeta Stancu

Consumer understanding of health claims: methods for assessment and potential antecedents

Alexandra Festila

2017.01.18 | People

Alexandra Festila - now assistant professor

Alexandra Festila is appointed assistant professor at the Marketing Section of the Department of Management

2017.01.04 | Events

Seminar by Tobias Otterbring

Marketing Mix and Sales Tricks: Counter-Intuitive Influences on Consumer Behavior

2016.12.21 | Research news

Research: How to make the Keyhole nutrition label more effective

Researchers have explored how the Keyhole nutrition label can win the struggle for the consumers’ attention. The recommendations are clear.

2016.12.16 | Research news

Two new grants related to market practices and innovation

Associate Professor Lars Esbjerg is part of two new research projects

As a consumer, if you complain about being misled, by definition you are not, as you are aware that something is wrong. Photo: Colourbox

2016.12.14 | Research news

Food fiction - when are food product claims misleading?

How do you examine if consumers are being misled by clever ad copy on groceries? It is actually more difficult than you might think. Researchers at the MAPP Centre at Aarhus University have a useful method on the way.

2016.12.06 | Knowledge exchange

Wellness in the food sector

To many people, healthy eating sounds like it has to do with nutrient tables, boring food and holier-than-thou attitudes. But it is much more than that (video and images).

2016.11.23 | Research news

Djøfbladet: Forbrugerne sætter flere værdier på menuen

Fremtidens forbrugere vil vælge deres fødevarer ud fra flere og mere uhåndgribelige værdier. De vil foretrække ægte, naturlige og ansvarlige varer. Det stiller nye krav til marketing, pointerer professor Klaus G. Grunert.

2016.11.15 | Events

PhD Defence: Alexandra Festila

Health Metaphors of Package Design

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