News

2016.11.23 | Research news

Djøfbladet: Forbrugerne sætter flere værdier på menuen

Fremtidens forbrugere vil vælge deres fødevarer ud fra flere og mere uhåndgribelige værdier. De vil foretrække ægte, naturlige og ansvarlige varer. Det stiller nye krav til marketing, pointerer professor Klaus G. Grunert.

2016.11.15 | Events

PhD Defence: Alexandra Festila

Health Metaphors of Package Design

2016.11.11 | Events

3rd year PhD presentation - Lina Jacobsen

Improving New Food Product Success through Interaction: Integration of consumer insight in the innovation process

2016.11.03 | Research news

New research: Colours make consumers purchase climate-friendly products

Only eight out of 100 Danes can tell if a product is climate-friendly. However, new research from Aarhus BSS now shows that a simple red-yellow-green traffic light label can effectively help the consumers choose products with the smallest carbon footprint.

2016.10.03 | Research news

New research: Danish organic products unknown to German consumers

Germany is the most important export market for Danish organic products, but now a new study shows that German consumers are largely unfamiliar with Danish organic products. This has consequences for the Danish export strategy for the German market, explains Professor John Thøgersen from Aarhus BSS at Aarhus University.

2016.09.12 | Research news

Special issue on ‘Consumer behaviour in a changing world’ in Appetite

Klaus G. Grunert is editor of Special issue on ‘Consumer behaviour in a changing world - Selected papers from the AAEA/EAAE joint seminar in Naples’

2016.09.08 | Research news

Small Country, Big Success Story: Retailers Combating Food Waste in Denmark

It’s a big success in a small country: Danish retailers have become major players in endeavors to curb food waste, providing an example of how sustainability can be achieved with relatively modest means, research from Aarhus BSS at Aarhus University shows.

2016.08.31 | People

Two new PhD students at the MAPP Centre

Trine Mørk and George Tsalis are enrolled as PhD students from 1 September

2016.08.23 | People

Susanne Pedersen - now assistant professor

Susanne Pedersen appointed assistant professor at the Marketing Section of the Department of Management

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