News

2016.12.21 | Research news

Research: How to make the Keyhole nutrition label more effective

Researchers have explored how the Keyhole nutrition label can win the struggle for the consumers’ attention. The recommendations are clear.

2016.12.16 | Research news

Two new grants related to market practices and innovation

Associate Professor Lars Esbjerg is part of two new research projects

As a consumer, if you complain about being misled, by definition you are not, as you are aware that something is wrong. Photo: Colourbox

2016.12.14 | Research news

Food fiction - when are food product claims misleading?

How do you examine if consumers are being misled by clever ad copy on groceries? It is actually more difficult than you might think. Researchers at the MAPP Centre at Aarhus University have a useful method on the way.

2016.12.06 | Knowledge exchange

Wellness in the food sector

To many people, healthy eating sounds like it has to do with nutrient tables, boring food and holier-than-thou attitudes. But it is much more than that (video and images).

2016.11.23 | Research news

Djøfbladet: Forbrugerne sætter flere værdier på menuen

Fremtidens forbrugere vil vælge deres fødevarer ud fra flere og mere uhåndgribelige værdier. De vil foretrække ægte, naturlige og ansvarlige varer. Det stiller nye krav til marketing, pointerer professor Klaus G. Grunert.

2016.11.15 | Events

PhD Defence: Alexandra Festila

Health Metaphors of Package Design

2016.11.11 | Events

3rd year PhD presentation - Lina Jacobsen

Improving New Food Product Success through Interaction: Integration of consumer insight in the innovation process

2016.11.03 | Research news

New research: Colours make consumers purchase climate-friendly products

Only eight out of 100 Danes can tell if a product is climate-friendly. However, new research from Aarhus BSS now shows that a simple red-yellow-green traffic light label can effectively help the consumers choose products with the smallest carbon footprint.

2016.10.03 | Research news

New research: Danish organic products unknown to German consumers

Germany is the most important export market for Danish organic products, but now a new study shows that German consumers are largely unfamiliar with Danish organic products. This has consequences for the Danish export strategy for the German market, explains Professor John Thøgersen from Aarhus BSS at Aarhus University.

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