2014.06.03 | Events

3rd Annual PhD presentation - Livia Marian

Exploring consumer quality perceptions of organic meat

2014.05.13 | Events

3rd Annual PhD presentation -Toula Perrea

The power of general attitudes in exploring Customer Value (CV) & Relational Outcomes in a high tech, multi-country context

2014.05.01 | Events

Food in the Future - MAPP at the Festival of Research 2014

Trine Mørk and Polymeros Chrysochou from the MAPP Centre gave lectures at the annual Festival of Research at Aarhus University 25 April.

2014.04.11 | Research news

COSUS - a new MAPP project

Consumers in a sustainable food supply chain: understanding barriers and facilitators for acceptance of visually suboptimal foods

Alexandra Kraus, Department of Business Administration.

2014.04.10 | Events

PhD Defence: Alexandra Kraus

Indirect Procedures for the Measurement of Approach-Avoidance Motivation

2014.04.09 | Knowledge exchange

Are the organic consumers of the future just a bunch of hippies?

The answer is both yes and no. Today’s organic consumers still have a little bit of hippie left in them, and they appear to be compassionate and tolerant people who are keen to protect the environment. But for organic consumers, ecology is also a matter of self-indulgence, and personal gratification plays a significant part in their consumer…

2014.03.31 | Awards

Alice Grønhøj and Tino Bech-Larsen receive Highly Commended Paper award

The article ‘Using theory of planned behavior to predict healthy eating among Danish adolescents’ has been selected as a highly commended paper.

The Fair Trade is most commonly known within foods.

2014.03.18 | Research news

Great interest in sustainability – but not in foods

A new study conducted by MAPP at Aarhus University shows that consumers in Europe are very concerned about the environment. But this concern does not show when they go shopping for groceries.

2014.03.06 | Events

PhD defence: Faiza Saeed

"Beef-consumers' perception, choice and expenditure" - download the dissertation here and attend the defence 28 March.

2014.03.05 | Events

Marketing and organisation seminar by Jessica Aschemann-Witzel

Pop a pill and put your feet up? Danes and Americans and their perception of resveratrol food supplements

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