ICOA Seminar by Charles Baden-Fuller

Business Models and their Role in the Digital Economy

2017.09.06 | Merete Elmann

Professor Charles Baden-Fuller

Wednesday 4 October at 14:00 in room 2640-124A (Lille Sal), Charles Baden-Fuller, Centenary Professor of Strategy and leader of the Strategy Group at Cass Business School, City, University of London, will give a presentation entitled:

Business Models and their Role in the Digital Economy

See more about the Digital Transformation event and sign up at http://mgmt.au.dk/nyheder/arrangementer/digital-transformation/

 

Abstract
Why does the management literature have so many different conceptions of the business model – and which is relevant for those undertaking research into the digital economy? The seminar will briefly review the state of business model research and then explain carefully the value to researchers and academics of conceiving of the business model as a model of how to engage with customers. Finally, the talk will open up the discussion to explore some of the ways this conception might be useful for addressing digital economy issues such as monetizing innovation, digital materiality, programmability, scalability, and generativity.

About Charles Baden-Fuller
Charles Baden-Fuller is the Centenary Professor of Strategy and leader of the Strategy Group at Cass Business School, City, University of London (ranked number 1 in the world by FT in 2017 for it strategy teaching to MBAs). Charles is famous for his strategy insights into the management of mature firms, his work on networked organizations, and the management of young-high-technology firms, through his writing in outlets such as Harvard Business Press, his academic work, his consultancy advice to large and small firms, and his engagement with policy makers.  Recently, Charles has become one of the leading global thinkers on the topic of Business Models. Supported by a team of co-researchers, investigating many sectors influenced by digital technology, with more than £1.5 million of research funding from RCUK, EU, Mack Institute-Wharton School, and Cass the results are visible through the website www.businessmodelzoo.com. His honours include being a senior fellow at the Wharton School, University of Pennsylvania; former Editor-in-chief of Long Range Planning, Fellow of the Strategic Management Society, and Fellow of Academy of Social Sciences.

 

 

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