MAPP Conference 2012

Mindless and mindful eating

Oplysninger om arrangementet


torsdag 22. november 2012,  kl. 09:30 - 16:00


Comwell Kongebrogaarden, Middelfart


Merete Elmann

We are very pleased to invite you to the annual MAPP Conference, Thursday, 22 November 2012, at Comwell Kongebrogaarden in Middelfart.

Our focus this year is on those factors that influence our shopping and eating behaviour that we may not be aware of. What determines what we see and what we ignore in the supermarket? Can we detect and analyse motives for buying and eating that we may not be fully aware of? How much of our buying behaviour is habitual? We will focus on these topics and on their implications both for industry and for public policy.

In addition to our own experts, who will present some of our newest research in the areas of attention, motivation, decision-making, and habit-formation in the area of food and drink, we have managed to line up two internationally recognised capacities in the field.

Read more about the conference and how to register at