Events Knowledge exchange

Innovation in LEGO: How do they include stakeholder ideas?

How has LEGO involved their users, partners and employees in the development of new products? Erik Hansen, Senior Director at LEGO, will provide the audience with an insight into just that on Friday 12 October at the sixth seminar in the ‘Practitioners in Innovation’ seminar series.

When developing new products in LEGO, the company’s users, partners and employees all contribute to the process.  How innovation takes place in practice is the theme for the seminar ‘Established and New Innovation Processes and Practices at LEGO Company: Vision, Strategy and Challenges’, to be held by Erik Hansen, Senior Director (Technology & Open Innovation) at LEGO. 

- LEGO is a market leader within innovation and therefore has considerable experience in how to involve both external and internal stakeholders when creating and developing new products, says Lars Frederiksen, Professor of Innovation Management, and continues.

- LEGO has, for example, created the popular LEGO Mindstorms NXT robots. Erik Hansen, Senior Director at LEGO, has been involved in this process and is therefore able to share his experience of how to organise and manage innovation in practice.

The seminar with Erik Hansen is part of the ‘Practitioners in Innovation’ seminar series which creates a platform for dialogue, knowledge exchange and new partnerships in the cross-field between the business community, research and students.

Time and place:
The seminar is open to everyone and will be held on Friday 12 October 2012, from 15.00-17.00, in Building R, Store sal (the large hall), Fuglesangs Allé 26, 8210 Aarhus V. 

You can register here: https://webshop.dpu.dk/default.aspx?id=10811

How to get to the event


15.00: Welcome and introduction by Lars Frederiksen 

15.05: Presentation by Erik Hansen, Senior Director, Technology & Open Innovation, LEGO

15.45: Reflections on the presentation from Helle Alsted Søndergaard, Associate Professor of Innovation Management, and Joachim Scholderer, Professor of Marketing Research, Department of Business Administration, Business and Social Sciences

16.00: Discussion and comments from the audience

16.30-17.30: Networking and refreshments

For further information


Lars Frederiksen, Professor of Innovation Management and the person behind the seminar series
Aarhus University, Business and Social Sciences
Department of Business Administration 

Tel.: +45 8716 5182
Email: l.frederiksen@asb.dk