Introduction

Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society

We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.


MAPP News

2019.11.12 | Research news

Visit to Embrapa in Rio de Janeiro

Jessica Aschemann-Witzel and Marija Banovic have visited Embrapa in Rio de Janeiro in the scope of the international network ‘Waste-To-Value Ideas for a Sustainable Food System: From Product to Market’

2019.09.13 | Research news

Potatoes lead the way

A new study on potato protein makes food manufacturers wiser on how to market plant-based products and make consumers more tempted to buy them. Health is by far the most important factor.

2019.08.12 | Research news

Products placed near the store’s entrance sell better

Have you ever bought something simply because you saw it when you entered the store? Well, your purchase might not have been accidental.