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Department of Management

MAPP Centre

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Peschel, A. O., Scholderer, J. & Zielke, S. (2015). Implicit transfer of price information between product categories. Advances in Consumer Research, 43. http://acrwebsite.org/volumes/1017497/volumes/v43/NA-43

Peschel, A. O., Grebitus, C., Steiner, B. & Veeman, M. (2016). How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels. Appetite, 106, 78-91. https://doi.org/10.1016/j.appet.2016.02.162

Peschel, A. O., Grebitus, C., Colson, G. & Hu, W. (2016). Explaining the use of attribute cut-off values in decision making by means of involvement. Journal of Behavioral and Experimental Economics, 65, 58-66. https://doi.org/10.1016/j.socec.2016.08.007

Peschel, A. O. & Aschemann-Witzel, J. (2017). Redeeming Guilty Pleasures - Sustainable Consumption Across Vice and Virtue Categories. In A. Gneezy, V. Griskevicius & P. Williams (Eds.), NA - Advances in Consumer Research Article 18 F Association for Consumer Research. http://acrwebsite.org/volumes/1023700/volumes/v45/NA-45

Peschel, A. O., Orquin, J. L. & Mueller Loose, S. (2019). Increasing consumers' attention capture and food choice through bottom-up effects. Appetite, 132, 1-7. https://doi.org/10.1016/j.appet.2018.09.015

Peschel, A. O., Kazemi, S., Liebichová, M., Mangaard Sarraf, S. C. & Aschemann-Witzel, J. (2019). Consumers associative networks of plant-based food product communications. Food Quality and Preference, 75(July), 145-156. https://doi.org/10.1016/j.foodqual.2019.02.015

Peschel, A. O., Grebitus, C., Alemu, M. H. & Hughner, R. S. (2019). Personality traits and preferences for production method labeling – A latent class approach. Food Quality and Preference, 74(June), 163-171. https://doi.org/10.1016/j.foodqual.2019.01.014

Peschel, A. O. & Aschemann-Witzel, J. (2019). Thumbs up to transparency or dangerously thin ice? Consumers’ evaluation of sustainability communication. Paper presented at European Marketing Academy Conference .

Peschel, A. O. & Aschemann-Witzel, J. (2020). Sell more for less or less for more? The role of transparency in consumer response to upcycled food products. Journal of Cleaner Production, 273, Article 122884. https://doi.org/10.1016/j.jclepro.2020.122884

Peschel, A. O. (2021). Scarcity signaling in sales promotion: An evolutionary perspective of food choice and weight status. Journal of Retailing and Consumer Services, 61, Article 102512. https://doi.org/10.1016/j.jretconser.2021.102512

Peschel, A. O., Jacobsen, L. & Steinmann, S. (2021). Investigating the Effect of Diversity Communication in the Marketplace.

Peschel, A. O., Zielke, S. & Scholderer, J. (2022). Influencing reference price utilisation through the learning environment. Journal of Marketing Management, 38(11-12), 1245-1269. https://doi.org/10.1080/0267257X.2022.2032799

Peschel, A. O., Jacobsen, L., Steinmann, S. & Frank, D.-A. (2022). VR Retail Lab: An immersive virtual reality (VR) supermarket as a flexible research infrastructure. Paper presented at NordiCHI 2022, Aarhus, Denmark. https://doi.org/10.1145/3547522.3547711

Peschel, A. O. & Grebitus, C. (2023). Flexitarians’ and meat eaters’ heterogeneous preferences for beef: Gourmets and Value seekers. Food Quality and Preference, 104, Article 104756. https://doi.org/10.1016/j.foodqual.2022.104756

Peschel, A. O., Jacobsen, L., Salnikova, E., Banovic, M. & Grunert, K. G. (2024). Determining Online Community Engagement Based on Diversity Communication. Abstract from EMAC 2024, Bucharest, Romania.

Peschel, A. O., Jacobsen, L., Salnikova, E., Banovic, M. & Grunert, K. G. (2025). The Power of Diversity in Online Communities. Marketing Letters, 36(4), 949-962. https://doi.org/10.1007/s11002-025-09792-4

Peschel, A. O., Bliemer, M. C. J. & Thøgersen, J. (2026). True pricing – guiding consumers within a new pricing paradigm. Marketing Letters, 37(1), Article 1. https://doi.org/10.1007/s11002-025-09799-x

Perrea, T., Brunsø, K., Hansen, K. B., Altintzoglou, T., Einarsdóttir, G. & Luten, J. (2009). Consumer's cognitive processes in relation to consuming fish: A diary approach from the Nordic countries. Poster session presented at 3^rd Join Trans-Atlantic Fisheries Technology Conference, Copenhagen, Denmark. http://bioltfws1.york.ac.uk/phime/conferences-and-courses/3rd-joint-trans-atlantic-fisheries-technology

Perrea, T., Brunsø, K., Altintzoglou, T., Einarsdottir, G. & Luten, J. (2012). Decomposing the (seafood vs. meat) evening meal decision-making sequence: Insights from a diary study in Norway, Iceland and Denmark. British Food Journal, 114(11), 1533-1557. https://doi.org/10.1108/00070701211273018

Perrea, T., Grunert, K. G., Krystallis Krontalis, A. & Zhou, Y. (2011). Consumers’ attitudes towards green food in China: A hierarchical value-attitude model. Paper presented at 40th Conference EMAC, European Marketing Academy, Ljubljana, Slovenia. http://www2.ef.uni-lj.si/projekti/emac2011//

Perrea, T., Grunert, K. G., Krystallis Krontalis, A. & Zhou, Y. (2011). Consumers’ attitudes towards green food in China: A hierarchical value-attitude model. Paper presented at XIIIth EAAE Congress of the European Association of Agricultural Economists, Zurich, Switzerland.

Perrea, T., Grunert, K. G., Krystallis Krontalis, A., Zhou, Y., Huang, G. & Hu, Y. (2014). Testing and Validation of a Hierarchical Values-Attitudes Model in the Context of Green Food in China. Asia Pacific Journal of Marketing and Logistics, 26(2), 296-314. https://doi.org/10.1108/APJML-09-2013-0106

Perrea, T., Krystallis Krontalis, A. & Chrysochou, P. (2014). Consumer Value Perceptions and their role in Consumer –Product Relationships: An application on innovative food products. Poster session presented at 43rd EMAC Conference, Valencia, Spain. http://www.emac2014.eu/paginas/pagina_194_16.en.html

Perrea, T., Grunert, K. G. & Krystallis Krontalis, A. (2015). Consumer Value perceptions of food products from emerging processing technologies: A cross-cultural exploration. Food Quality and Preference, 39, 95-108. https://doi.org/10.1016/j.foodqual.2014.06.009

Perrea, T., Krystallis Krontalis, A. & Chrysochou, P. (2014). Consumer Value Perceptions and their Role in Consumer-Product Relationships: An Application on Innovative Food Products. Poster session presented at European Marketing Academy Conference, Valencia, Spain.

Perrea, T., Krystallis Krontalis, A., Engelgreen, C. & Chrysochou, P. (2017). Much too new to eat it? Customer Value and its impact on consumer-product relationship in the context of novel food products. Journal of Product and Brand Management, 26(6), 616-630. https://doi.org/10.1108/JPBM-09-2015-0984

Perrea, T., Chrysochou, P. & Krystallis, A. (2023). Customer value toward innovative food products: Empirical evidence from two international markets. Innovative Food Science and Emerging Technologies, 84, Article 103293. https://doi.org/10.1016/j.ifset.2023.103293

Perkovic, S. & Orquin, J. L. (2018). Implicit Statistical Learning in Real-World Environments Leads to Ecologically Rational Decision Making. Psychological Science, 29(1), 34-44. https://doi.org/10.1177/0956797617733831

Perkovic, S., Otterbring, T., Scharli, C. & Pachur, T. (2022). The perception of food products in adolescents, lay adults, and experts: A psychometric approach. Journal of Experimental Psychology: Applied, 28(3), 555-575. https://doi.org/10.1037/xap0000384

Pérez-Cueto, F. JA., Aschemann-Witzel, J., Shankar, B., Brambila-Macias, J., Bech-Larsen, T., Mazzocchi, M., Capacci, S., Saba, A., Turrini, A., Niedwiedzka, B., Piorecka, B., Koziol-Kozakowska, A., Wills, J., Trail, W. B. & Verbeke, W. (2011). Assessment of evaluations made to healthy eating policies in Europe: A review within the EATWELL Project. Public Health Nutrition, 1-8. https://doi.org/10.1017/S1368980011003107

Perez-Cueto, F., de Barcellos, M. D., Chryssochoidis, G., Grunert, K. G., Scholderer, J. & Verbeke, W. (2008). Pork versus non-pork eaters in Europe: Socio-demographic and nutritional profiling. Abstract from First European Food Congress, Ljubljana, Slovenia.

Perez-Cueto, F. J. A., Verbeke, W., de Barcellos, M. D., Kehagia, O., Chryssochoidis, G., Scholderer, J. & Grunert, K. G. (2010). Food-related lifestyles and their association to obesity in five European countries. Appetite, 54(1), 156-162. https://doi.org/10.1016/j.appet.2009.10.001

Perez-Cueto, F., de Barcellos, M. D., Chryssochoidis, G., Grunert, K. G., Scholderer, J. & Verbeke, W. (2008). Nutritional status in Belgium, Denmark, Germany, Greece and Poland: Europeans are heavy!. Paper presented at First European Food Congress, Ljubljana, Slovenia.

Pedersen, S. & Grunert, K. G. (2008). Nordic scepticism towards health claims. In L. V. Poulsen & J. Stacey (Eds.), Annual Report 2006-2007 (pp. 6-7). Aarhus School of Business, Aarhus University, MAPP Centre.

Pedersen, M., Søndergaard, H. A. & Esbjerg, L. (2009). Network characteristics and open innovation in SMEs. Paper presented at The XX ISPIM Conference: The Future of Innovation, Vienna, Austria. http://www.ispim.org/files/ISPIM_2009_Conference_Programme.pdf

Pedersen, S. (2010). Campaigning for environmental behavioral change. Poster session presented at Sustainable innovation workshop, Århus, Denmark.

Pedersen, S., Grønhøj, A. & Bech-Larsen, T. (2012). Family members’ roles in healthy-eating socialization based on a healthy-eating intervention. Young Consumers, 13(3). https://doi.org/10.1108/17473611211261610

Pedersen, S., Grønhøj, A. & Bech-Larsen, T. (2012). Links between family interaction and learning outcomes from a healthy-eating intervention. Abstract from 2nd Nordic Conference on Consumer Research, Gøteborg, Sweden. http://www.cfk.gu.se/digitalAssets/1371/1371145_nccr2012-programme-webb-final.pdf

Pedersen, S., Grønhøj, A. & Thøgersen, J. (2016). Texting your way to healthier eating? Effects of participating in a feedback intervention using text messaging on adolescents’ fruit and vegetable intake. Health Education Research, 31(2), 171-184. https://doi.org/10.1093/her/cyv104

Pedersen, S. & Grønhøj, A. (2016). “He should take a course…” – a qualitative exploration of children’s healthy eating as a battlefield for parents. Abstract from Child and Teen Consumption, Ålborg, Denmark.

Pedersen, S., Aschemann-Witzel, J. & Thøgersen, J. (2017). Consumer evaluation of imported organic food products in emerging economies in Asia. Abstract from International Food Marketing Research Symposium, Dubrovnik, Croatia.

Pedersen, S., Aschemann-Witzel, J. & Thøgersen, J. (2017). German consumers’ evaluation of imported organic food products – the importance of geographical distance. Abstract from IAREP, Tel Aviv, Israel.

Pedersen, S., Aschemann-Witzel, J. & Thøgersen, J. (2017). The impact of three levels of country image on consumer attitudes and intention to buy imported Danish organic pork. Abstract from 3rd Norwegian Food Market Research Conference, Tromsø, Norway.

Pedersen, S., Aschemann-Witzel, J. & Thøgersen, J. (2018). Pride and prejudice - a comparison of consumer preferences for country-of-origins of imported organic foods in Germany and China. Abstract from EMAC 2018, Glasgow, United Kingdom.

Pedersen, S., Sniethotta, F. F., Sainsbury, K., Evans, E., Marques, M. M., Stubbs, R. J., Heitmann, B. L. & Lähteenmäki, L. (2018). The complexity of self-regulating food intake in weight loss maintenance. A qualitative study among short- and long-term weight loss maintainers. Social Science & Medicine, 208, 18-24. https://doi.org/10.1016/j.socscimed.2018.05.016

Pedersen, S., Aschemann-Witzel, J. & Thøgersen, J. (2018). Hvad synes forbrugere på eksportmarkeder om Danmark som oprindelsesland for økologiske fødevarer? In T. Christensen & P. Sandøe (Eds.), Øget efterspørgsel efter danske økologiske fødevarer: Tre studier af motiver og ønsker hos forbrugerne med fokus på sundhed, lokale fødevarer og øget eksport (pp. 71-88). Institut for fødevare- og ressourceøkonomi, Københavns Universitet.

Pedersen, S., Aschemann-Witzel, J. & Thøgersen, J. (2018). Consumers' evaluation of imported organic food products: The role of geographical distance. Appetite, 130, 134-145. https://doi.org/10.1016/j.appet.2018.08.016

Pedersen, S., Zhang, T., Zhou, Y., Aschemann-Witzel, J. & Thøgersen, J. (2019). Comparison of Consumer preferences for Imported Organic Food Products in a Developed and Developing Economy. Abstract from EMAC 2019, Hamburg, Germany.

Pedersen, S. & Grønhøj, A. (2019). Consuming like parents or peers? Influences on children’s intake of sugar-sweetened beverages. Abstract from ISBNPA 2019: International Society of Behavioural Nutrition and Physical Activity, Prag, Czech Republic.

Pedersen, S., Zhang, T., Zhou, Y., Aschemann-Witzel, J. & Thøgersen, J. (2019). Pride and prejudice? Comparison of consumer preferences for imported organic food products in a developed and developing economy. Poster session presented at EMAC 2019, Hamburg, Germany.

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Revised 12.02.2026