Publications

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Aschemann-Witzel, J. (2016). Waste not, want not, emit less. Science, 352(6284), 408-409. https://doi.org/10.1126/science.aaf2978

Grunert, K. G. & Strand, M. (2010). Vurdering af den økonomiske betydning af Ny Nordisk Mad. Aarhus School of Business, Aarhus University, MAPP Centre.

Peschel, A. O., Jacobsen, L., Steinmann, S. & Frank, D.-A. (2022). VR Retail Lab: An immersive virtual reality (VR) supermarket as a flexible research infrastructure. Paper presented at NordiCHI 2022, Aarhus, Denmark. https://doi.org/10.1145/3547522.3547711

Grebitus, C., Peschel, A. O. & Hughner, R. S. (2018). Voluntary food labeling: The additive effect of “free from” labels and region of origin. Agribusiness, 34(4), 714-727. https://doi.org/10.1002/agr.21558

Orquin, J. L., Perkovic, S. & Grunert, K. G. (2018). Visual Biases in Decision Making. Applied Economic Perspectives and Policy, 40(4), 523–537. https://doi.org/10.1093/aepp/ppy020

Scholderer, J. & Jeppesen, H. (2010). Visual attention to advertising under the influence of alcohol. Paper presented at 39th EMAC Conference: The Six Senses - The Essentials of Marketing, Copenhagen, Denmark. http://www.emac2010.org/userfiles/file/2010%20EMAC%20Conference_Proceedings.pdf

Orquin, J. L. & Mueller Loose, S. (2012). Visual attention as a process trace for decision making. Abstract from SRA Europe Conference 2012, Zurich, Switzerland. http://www.sraeurope.org/filehandler.ashx?file=10312

Jacobsen, L. F., De Barcellos, M. D., Hoppe, A. & Lähteenmäki, L. (2019). Virtual Consumer Communities for Innovation: A Cross-Cultural Perspective. Journal of International Consumer Marketing, 31(2), 98-114. https://doi.org/10.1080/08961530.2018.1481803

Benson, T., Pedersen, S., Tsalis, G., Futtrup, R., Dean, M. & Aschemann-Witzel, J. (2021). Virtual Co-Creation: A Guide to Conducting Online Co-Creation Workshops. International Journal of Qualitative Methods, 20(January-December). https://doi.org/10.1177/16094069211053097

Skytte, H. (2008). Virksomhedsudvikling og interorganisatorisk samarbejde - set ud fra det konstruktivistiske paradigme. Handelshøjskolen, Aarhus Universitet, Institut for Marketing og Statistik.

Hedemann, L. & Søndergaard, H. A. (2011). Video interviewing as a learning resource. International Academy of Business and Public Administration Disciplines. Conference Proceedings, 8(1), 789.

Sonne, A.-M. (2009). Videndeling i internationale produktudviklingsteam. In P. N. Bukh (Ed.), Knowledge Management (pp. Kap. 7.3). Børsen Forum A/S.

Victoria, M., Pullens, J. W. M., Torma, G., Lindhardt, M. K. K., Niazi, K. A. K., Jahangirlou, M. R., El Khoury, Y. V., Aschemann-Witzel, J., Ottosen, C. O. & Jørgensen, U. (2025). Vertical agrivoltaics in a temperate climate: Exploring technical, agricultural, meteorological, and social dimensions. Energy Nexus, 19, Article 100526. https://doi.org/10.1016/j.nexus.2025.100526

Scholderer, J. (2005). Verbraucher und grüne Gentechnik: Mechanismen der Ablehnung und ihre Änderungsresistenz. Paper presented at Grüne Gentechnik im öffentlichen Verständnis: Normative Orientierungsmuster, Intuitionen und soziales Vertrauen als Herausforderungen für die Wissenschaftskommunikation, München, Germany.

Scholderer, J. (2008). Verbraucher und Grüne Gentechnik: Mechanismen der Ablehnung und ihre Änderungsresistenz. In R. J. Busch & G. Prütz (Eds.), Biotechnologie in gesellschaftlicher Deutung (pp. 203-225). Stollfuß Medien. http://www.utzverlag.de/buecher/40747dbl.pdf

Ganassali, S., Moscarola, J., Mestrallet, A. S., Buber, R., Laaksonen, P., Hellén, K., Grunert, K. G., Heiss, J. R., Zucchellac, A., Cerchiello, P., Hagen, B., Wiedmann, K. P., Behrens, S. & Hennigs, N. (2013). Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol. In C. R. Santos, S. Ganassali, F. Casarin, P. Laaksonen & H. R. Kaufmann (Eds.), Consumption culture in Europe: Insight into the beverage industry (pp. 116-165). IGI global. https://doi.org/10.4018/978-1-4666-2857-1.ch004

Christensen, T., Esbjerg, L. & Mørk, T. (2014). Velfærdskyllinger der er til at betale.

Grebitus, C. & Mueller Loose, S. (2012). Value added meat marketing around the globe: International insights on safety, health, and convenience. Abstract from 2012 AAEA Annual Meeting , Seattle, United States. http://www.aaea.org/2012am

Mueller, S. & Remaud, H. (2011). Using visual shelf simulation choice experiments to assess the impact of food claims on consumer choice: A cross-cultural study for wine. Poster session presented at 9th Pangborn Sensory Science Symposium, Toronto, Canada. http://www.pangborn2011.com/index.html

Grønhøj, A. & Bech-Larsen, T. (2010). Using vignettes to study family consumption processes. Psychology & Marketing, 27(5), 445-464. https://doi.org/10.1002/mar.20338

Grønhøj, A. (2013). Using vignettes to elicit family consumption stories. Paper presented at European ACR Conference, Barcelona , Spain. http://www.acrweb.org/eacr/public/index.aspx

Grønhøj, A., Bech-Larsen, T., Chan, K. & Tsang, L. (2013). Using theory of planned behavior to predict healthy eating of Danish adolescents. Health Education, 113(1), 4-17. https://doi.org/10.1108/09654281311293600

Jacobsen, L. & Lähteenmäki, L. (2024). Using Netnography and Online Platforms for Qualitative Consumer Insight. In Sensory Evaluation and Consumer Acceptance of New Food Products: Principles and Applications : Food Chemistry, Function and Analysis (pp. 279-295). Royal Society of Chemistry. https://doi.org/10.1039/BK9781839166655-00279

Søndergaard, H. A. & Harmsen, H. (2007). Using market information in product development. Journal of Consumer Marketing, 24(4), 194-201. https://doi.org/10.1108/07363760710755986

Bialkova, S., Mueller Loose, S. & Scholderer, J. (2013). Using eye-tracking methodology in consumer science. Abstract from 10th Pangborn Sensory Science Symposium, Rio, Brazil. http://www.pangborn2013.com/index.html

Lockshin, L., Mueller, S. & Louviere, J. (2011). Using choice modelling and duplication of purchase to predict consumer response to a wine tax increase. Abstract from Crush Symposium, Adelaide, Australia.

Brunsø, K. (2001). Usikre, skeptiske men forhåbningsfulde forbrugere. Alimenta, 24(8), 4-6.

Mattila, E., Hansen, S., Bundgaard, L., Ramsey, L., Dunning, A., Silva, M. N., Harjumaa, M., Ermes, M., Marques, M. M., Matos, M., Larsen, S. C., Encantado, J., Santos, I., Horgan, G., O'Driscoll, R., Turicchi, J., Duarte, C., Palmeira, A. L., James Stubbs, R. ... Lähteenmäki, L. (2022). Users’ Experiences With the NoHoW Web-Based Toolkit With Weight and Activity Tracking in Weight Loss Maintenance: Long-term Randomized Controlled Trial. Journal of Medical Internet Research, 24(1), Article e29302. https://doi.org/10.2196/29302

Grunert, K. G., Jensen, B. B., Sonne, A.-M., Brunsø, K., Byrne, D. V., Clausen, C., Friis, A., Holm, K. L., Hyldig, G., Kristensen, N. H., Lettl, C. & Scholderer, J. (2008). User-oriented innovation in the food sector: Relevant streams of research and an agenda for future work. Trends in Food Science & Technology, 19(11), 590-602. https://doi.org/10.1016/j.tifs.2008.03.008

Nielsen, N. A. & Jørgensen, B. (2006). User-driven innovation: Do seniors constitute a segment? In B. Jørgensen & J. Stacey (Eds.), Annual Report 2003-2005 (pp. 17). Aarhus School of Business, Aarhus University, MAPP Centre.

Grunert, K. G. (2010). User driven innovation: State of the art and an agenda for future research. Paper presented at Marketingtudományi Bizottság, Budapest, Hungary. http://www.marketing.org.hu/htmls/mta_mtb.html

Grunert, K. G., Verbeke, W., Kügler, J., Saeed, F. & Scholderer, J. (2011). Use of consumer insight in the new product development process in the meat sector. Meat Science, 89(3), 251-258. https://doi.org/10.1016/j.meatsci.2011.04.024

Krystallis, A., Linadrakis, M. & Mamalis, S. (2010). Usefulness of the discrete choice methodology for marketing decision-making in New Product Development: An example from the European functional foods market. Agribusiness (New York), 26(1), 100-121. https://doi.org/10.1002/agr.20236

Grunert, K. G., Fernandez-Celemin, L., Wills, J. M., Bonsmann, S. S. G. & Nureeva, L. (2010). Use and understanding of nutrition information on foodlabels in six European countries. European Journal of Public Health, 18(3), 261-277. https://doi.org/10.1007/s10389-009-0307-0

Ares, G., Machín, L., Vidal, L., Otterbring, T., Aschemann-Witzel, J., Curutchet, M. R. & Bove, I. (2020). Uruguayan citizens’ perception of messages to promote healthy eating through the use of nutritional warnings. Journal of Nutrition Education and Behavior, 52(10), 918-927. https://doi.org/10.1016/j.jneb.2020.05.012

Aschemann-Witzel, J. & Do Carmo Stangherlin, I. (2021). Upcycled by-product use in agri-food systems from a consumer perspective: A review of what we know, and what is missing. Technological Forecasting and Social Change, 168, Article 120749. https://doi.org/10.1016/j.techfore.2021.120749

Wästlund, E., Shams, P. & Otterbring, T. (2018). Unsold is unseen… or is it? Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology. Appetite, 120, 49-56. https://doi.org/10.1016/j.appet.2017.08.024

Schnettler, B., Miranda-Zapata, E., Grunert, K. G., Lobos, G., Denegri, M., Hueche, C. & Poblete, H. (2018). University student profiles according to satisfaction with life, food and family: Perfiles de estudiantes universitarios según la satisfacción con la vida, la alimentación y la familia. Revista Chilena de Nutricion, 45(3), 263-270. https://doi.org/10.4067/s0717-75182018000400263

La Barbera, F., Verneaua, F., Amato, M. & Grunert, K. G. (2018). Understanding Westerners' disgust for the eating of insects: The role of food neophobia and implicit associations. Food Quality and Preference, 64, 120-125. https://doi.org/10.1016/j.foodqual.2017.10.002

Raats, M., Malcolm, R. N., Lähteenmäki, L., Pravst, I., Gage, H., Cleary, A. & Klopcic, M. (2015). Understanding the impact of European Regulation on the substantiation and use of claims on food and drinks: Design of the REDICLAIM project and initial results. Nutrition Bulletin, 40(4), 340-348. https://doi.org/10.1111/nbu.12179

Grunert, K. G., Peschel, A. O., Tsalis, G. & Thomsen, K. (2023). Understanding consumers’ ethical orientation in consumption choices – An application to meat products. Abstract from European Marketing Academy Conference, Odense, Denmark.

Krystallis Krontalis, A. & Chrysochou, P. (2013). Understanding consumer-generated advertising for mainstream fashion goods. Paper presented at 42nd European Marketing Academy (EMAC), Istanbul, Turkey. http://www.emac2013.org/

Volke Christensen, K., Hansen, I. H. & Grunert, K. G. (2013). Undersøgelse af danske forbrugeres kendskab til sundhedsskadelige stoffer i fødevarer. DCA rapport No. 032

Jensen, B. & Harmsen, H. (2000). Uncovering product development competence by applying the laddering technique. Paper presented at The R&D Management Conference - Wealth from knowledge, Manchester.

Krystallis Krontalis, A. (2013). Uncovering attribute-based determinants of loyalty in cigarette brands. Journal of Product and Brand Management, 22(2), 104–117. https://doi.org/10.1108/10610421311320988

Liao, L., Corsi, A., Lockshin, L. & Chrysochou, P. (2012). Unconscious emotional effects of packaging design elements. Paper presented at AgIdeas Design for Business and Industry International Research Conference, Melbourne, Australia. http://www.agideas.net/coming-event/research-conference

Stojić, H., Orquin, J. L., Dayan, P., Dolan, R. J. & Speekenbrink, M. (2020). Uncertainty in learning, choice, and visual fixation. Proceedings of the National Academy of Sciences (PNAS), 117(6), 3291-3300. https://doi.org/10.1073/pnas.1911348117

Jeppesen, L. F., Bredahl, L., Fjord, T. A., Grunert, K. G. & Bove, K. (2002). Udviklingen på afsætningsmarkederne for dansk svinekød. Aarhus School of Business, MAPP Centre.

Preetzmann, T. (2012). Udfordringerne i fremtidens salg. Eksport Magasinet, 20012-2013, 16-17. http://viewer.webproof.com/pageflip/318/92331/index.html#/17/

Papista, E. & Krystallis Krontalis, A. (2011). Types of value and cost in consumer relationships with green brands. Paper presented at 7th International Conference of the Academy of Marketing's SIG on Brand, Corporate Identity and Reputation, "Brand New Territory: Brand Leadership, Relevance and Practice in a Dynamic Environment", Oxford, United Kingdom. http://www.academyofmarketing.org/brand-identity-and-corporate-reputation-sig/

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Revised 12.02.2026