MAPP Centre

Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society.

We conduct research that generates insights into people´s perception and behaviour in the agricultural and food system. We study behaviour of stakeholders, customers, and citizen-consumers in the area of food, drink and related services and sectors, and develop implications for industry and public policy.

VR Retail lab - part of FOODHAY project

The MAPP Centre and the Commercial and Retail Management group have jointly developed the
VR Retail lab. This was funded by FOODHAY - FOODHAY is the Food and Health Open Laboratory, funded by the Ministry of Higher Education and Science.

Nordic-Baltic consumer sustainability understanding in a food context

Four colleagues of the MAPP Centre have studied Food sustainability understanding in the Nordic-Baltic region, through a representative, cross-country survey, to serve as a basis for a labelling framework in Europe. The report can be found here https://pub.norden.org/temanord2023-530/ - or see this video for a breakdown of core findings:

Citizen-consumer understanding of upcycling in the food system

In the PlantPro project, MAPP Centre has amongst others explored citizen-consumer understanding and perception of ‘upcycling’ as a concept and through the resulting products. See how this was done, and a glimpse of the reasons and reactions, in this video:

Biotech meets the consumer plate: When microbes make food - what do consumers think about precision fermentation?

From biotech breakthroughs to future foods, the EIT Food project "Precision Fermentation: From Biotechnology to Sustainable Nutrition" explored how consumers understand this emerging technology and its potential for sustainable nutrition.

Watch the video to discover what consumers really think , and what the project revealed.

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MAPP publications

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Tønnesen, M. T., Hansen, S., Laasholdt, A. V. & Lähteenmäki, L. (2022). The impact of positive and reduction health claims on consumers’ food choices. Food Quality and Preference, 98, Article 104526. https://doi.org/10.1016/j.foodqual.2022.104526

Toft, M. B. (2014). Exploring private consumers’ willingness to become early adopters of Smart Grid technology. Paper presented at 28th International Congress of Applied Psychology, Paris, France.

Timotijevic, L., Raats, M. M., Barnett, J., Brown, K., Shepherd, R., Fernández-Celemín, L., Dömölki, L., Ruprich, J., Sonne, A.-M., Hermoso, M., Koletzko, B., Frost-Andersen, L. & Timmer, A. (2010). From micronutrient recommendations to policy: Consumer and stakeholder involvement. European Journal of Clinical Nutrition, 64, 31-37. https://doi.org/10.1038/ejcn.2010.58

Timotijevic, L., Barnett, J., Brown, K., Shepherd, R., Fernández-Celemín, L., Dömölki, L., Ruprich, J., A Dhonukshe-Rutten, R., Sonne, A.-M., Hermoso, M., Koletzko, B., Frost-Andersen, L., Timmer, A. & Raats, M. M. (2011). The process of setting micronutrient recommendations: A cross-European comparison of nutrition-related scientific advisory bodies. Public Health Nutrition, 14(4), 716-728. https://doi.org/10.1017/S1368980010002363

Timotijevic, L., Brown, K. A., Lähteenmäki, L., de Wit, L., Andersen, A.-M. S., Ruprich, J., Řehůřková, I., Jeruszka-Bielak, M., Sicinska, E., García, N. B., Guzzon, A., Jensen, B. B., Shepherd, R., Barnett, J. & Raats, M. M. (2013). EURRECA - A framework for considering evidence in public health nutrition policy development. Critical Reviews in Food Science and Nutrition, 53(10), 1124-1134. https://doi.org/10.1080/10408398.2012.747485

Tiganis, A., Grigoroudis, E. & Chrysochou, P. (2023). Customer Satisfaction in Short Food Supply Chains: A Multiple Criteria Decision Analysis Approach. Food Quality and Preference, 104, Article 104750. https://doi.org/10.1016/j.foodqual.2022.104750

Tiganis, A., Chrysochou, P. & Krystallis, A. (2023). Political ideology shapes heterogeneous preferences for food values. Food Quality and Preference, 112, Article 105038. https://doi.org/10.1016/j.foodqual.2023.105038

Tiganis, A., Chrysochou, P., Mitkidis, P. & Krystallis, A. (2025). Social order or social justice? The relationship of political ideology with consumer preferences for Corporate Social Responsibility. Journal of Retailing and Consumer Services, 82, Article 104128. https://doi.org/10.1016/j.jretconser.2024.104128

Tiganis, A. & Chrysochou, P. (2024). Exploring tourist preferences for local food: a Best-Worst Scaling analysis and market segmentation approach. British Food Journal, 126(12), 4093-4107. https://doi.org/10.1108/BFJ-01-2024-0068

Thøgersen, J. (2006). Are consumers guided by selfish or unselfish motives when they buy organic food?. Paper presented at 26th International Congress of Applied Psychology, Athens, Greece.

Displaying results 91 to 100 out of 1644

Revised 30.03.2026

Merete Elmann