INEIS/CorpCom Seminar by Eero Vaara

Strategic Concepts as Micro-Level Tools in Strategic Sensemaking

2018.10.05 | Merete Elmann

Date Tue 20 Nov
Time 14:15 15:30
Location Room 2636-U114, Department of Management, Aarhus BSS, Aarhus University

Tuesday, 20 November 2018 at 14:15-15:30 in room 2636-U114, Eero Vaara, Professor at the Department of Management Studies at Aalto University School of Business, Finland, will giva a seminar entitled

Strategic Concepts as Micro-Level Tools in Strategic Sensemaking

Everyone is welcome!


The purpose of this talk is to illuminate the role of concepts in strategic sensemaking. Based on a longitudinal real-time study of a city organization, I will demonstrate how the concept of “selfresponsibility” played a crucial role in strategic sensemaking. I will present a theoretical model that elucidates how strategic concepts are used in meaning-making, and how such concepts may be mobilized for the legitimation of strategic change. The main contribution is to offer strategic concepts as a missing micro-level component of the language-based view of strategic processes and practices. By so doing, the analysis also adds to studies on strategic ambiguity and advances research on vocabularies.