Seminar

OSA seminar by Hanne Nørreklit and Mihaela Trenca

Performance Management in a Milieu of Customer Participatory Measurement: Beyond the Ratings and Rankings of Strictly Come Dancing

Info about event

Time

Wednesday 24 March 2021,  at 10:00 - 11:00

Location

via Zoom

Contact

Department of Management

 

Zoom link: https://aarhusuniversity.zoom.us/j/65981121831

On 24 March at 10:00 via Zoom, Hanne Nørreklit and Mihaela Trence will give a seminar entitled

Performance Management in a Milieu of Customer Participatory Measurement: Beyond the Ratings and Rankings of Strictly Come Dancing

 

Abstract

This research concerns the performance management practices that unfolded in Strictly Come Dancing, a television show whose viewers were promised that they could be its co-creators through Web 2.0-based customer participatory measurement systems that directed the development of the series mechanically. Analysing the performance management practice of the 2013 Danish version of the show, we find that an emotive, antagonistic competitive language game and an authoritative, calculative language game were operating in interaction. They facilitated an expectation of consumer democracy and made viewers engage fiercely with the show, while simultaneously controlling the drama so that it would unfold in a way that matched the voice of the television company. The study provides novel insights into our understanding of how companies might produce and use customer participatory measurement systems as an integrated part of their customer participatory logic of value co-creation. It also adds to the methodological apparatus for analysing, conceptualising, and understanding organisational practices of performance management.