News
2016.11.23 | Research news
Djøfbladet: Forbrugerne sætter flere værdier på menuen
Fremtidens forbrugere vil vælge deres fødevarer ud fra flere og mere uhåndgribelige værdier. De vil foretrække ægte, naturlige og ansvarlige varer. Det stiller nye krav til marketing, pointerer professor Klaus G. Grunert.
2016.11.15 | Research news
2.9 million grant for Jeppe Agger Nielsen
Associate Professor Jeppe Agger Nielsen receives grant from the Aarhus University Research Foundation
2016.11.08 | People
How do you respond to an organisational crisis?
Book publicity of Organizational Crisis Communication by Finn Frandsen and Winni Johansen
2016.11.03 | Research news
New research: Colours make consumers purchase climate-friendly products
Only eight out of 100 Danes can tell if a product is climate-friendly. However, new research from Aarhus BSS now shows that a simple red-yellow-green traffic light label can effectively help the consumers choose products with the smallest carbon footprint.