2016.11.23 | Research news
Fremtidens forbrugere vil vælge deres fødevarer ud fra flere og mere uhåndgribelige værdier. De vil foretrække ægte, naturlige og ansvarlige varer. Det stiller nye krav til marketing, pointerer professor Klaus G. Grunert.
2016.11.15 | Research news
Associate Professor Jeppe Agger Nielsen receives grant from the Aarhus University Research Foundation
2016.11.08 | People
Book publicity of Organizational Crisis Communication by Finn Frandsen and Winni Johansen
2016.11.03 | Research news
Only eight out of 100 Danes can tell if a product is climate-friendly. However, new research from Aarhus BSS now shows that a simple red-yellow-green traffic light label can effectively help the consumers choose products with the smallest carbon footprint.