News
2016.12.06 | Knowledge exchange
Wellness in the food sector
To many people, healthy eating sounds like it has to do with nutrient tables, boring food and holier-than-thou attitudes. But it is much more than that (video and images)
2016.11.23 | Research news
Djøfbladet: Forbrugerne sætter flere værdier på menuen
Fremtidens forbrugere vil vælge deres fødevarer ud fra flere og mere uhåndgribelige værdier. De vil foretrække ægte, naturlige og ansvarlige varer. Det stiller nye krav til marketing, pointerer professor Klaus G. Grunert.
2016.11.15 | Research news
2.9 million grant for Jeppe Agger Nielsen
Associate Professor Jeppe Agger Nielsen receives grant from the Aarhus University Research Foundation
2016.11.08 | People
How do you respond to an organisational crisis?
Book publicity of Organizational Crisis Communication by Finn Frandsen and Winni Johansen
2016.11.03 | Research news
New research: Colours make consumers purchase climate-friendly products
Only eight out of 100 Danes can tell if a product is climate-friendly. However, new research from Aarhus BSS now shows that a simple red-yellow-green traffic light label can effectively help the consumers choose products with the smallest carbon footprint.
2016.10.14 | Awards
Best PhD Student Paper Award for Oana Vuculescu
Oana Vuculescu from the Department of Management has received an award at the Strategic Management Society Conference in Berlin
2016.10.03 | Research news
New research: Danish organic products unknown to German consumers
Germany is the most important export market for Danish organic products, but now a new study shows that German consumers are largely unfamiliar with Danish organic products. This has consequences for the Danish export strategy for the German market, explains Professor John Thøgersen from Aarhus BSS at Aarhus University.
2016.09.22 | Knowledge exchange
Digital 2016
Digital 2016 zoomed in on how digitalisation is creating opportunities for brand-new types of companies, but is also challenging the way in which we run and understand companies today. Digital 2016 kicked off with three sharp presentations on how big data as well as qualitative insights are vital for succesful innovation. Afterwards, two…
2016.09.12 | Research news
Special issue on ‘Consumer behaviour in a changing world’ in Appetite
Klaus G. Grunert is editor of Special issue on ‘Consumer behaviour in a changing world - Selected papers from the AAEA/EAAE joint seminar in Naples’
2016.09.09 | Research news
In search for breaking the project paradigm: Findings from Project Half Double phase 1
Project Half Double is to improve Danish industrial competitiveness by radically increasing the pace and impact of the development and innovation activities carried out within the framework of the projects.