News
2017.01.11 | Research news
Speaking of Values
New research grant for project on the impact of communicating values in co-branding by Line Schmeltz and Anna Karina Kjeldsen
2016.12.21 | Research news
Research: How to make the Keyhole nutrition label more effective
Researchers have explored how the Keyhole nutrition label can win the struggle for the consumers’ attention. The recommendations are clear.
2016.12.16 | Research news
Two new grants related to market practices and innovation
Associate Professor Lars Esbjerg is part of two new research projects
2016.12.15 | Awards
Michael S. Dahl wins the prestigious Jorck’s Foundation Research Award
Professor Michael S. Dahl from Department of Management receives Jorck's award
2016.12.14 | Research news
Food fiction - when are food product claims misleading?
How do you examine if consumers are being misled by clever ad copy on groceries? It is actually more difficult than you might think. Researchers at the MAPP Centre at Aarhus University have a useful method on the way.
2016.12.13 | Research news
2 million DKK Grant for Michael S. Dahl
Professor Michael S. Dahl receives grant from the Aarhus University Research Foundation
2016.12.06 | Knowledge exchange
Wellness in the food sector
To many people, healthy eating sounds like it has to do with nutrient tables, boring food and holier-than-thou attitudes. But it is much more than that (video and images)
2016.11.23 | Research news
Djøfbladet: Forbrugerne sætter flere værdier på menuen
Fremtidens forbrugere vil vælge deres fødevarer ud fra flere og mere uhåndgribelige værdier. De vil foretrække ægte, naturlige og ansvarlige varer. Det stiller nye krav til marketing, pointerer professor Klaus G. Grunert.
2016.11.15 | Research news
2.9 million grant for Jeppe Agger Nielsen
Associate Professor Jeppe Agger Nielsen receives grant from the Aarhus University Research Foundation
2016.11.08 | People
How do you respond to an organisational crisis?
Book publicity of Organizational Crisis Communication by Finn Frandsen and Winni Johansen