International Food Marketing Research Symposium

MAPP will be co-hosting the 2014 International Food Marketing Research Symposium together with Institute of Food Products Marketing from St. Joseph’s University in Philadelphia.

2014.03.11 | Merete Elmann


The MAPP Centre for Research on Customer Relations in the Food Sector will be co-hosting the International Food Marketing Research Symposium together with Institute of Food Products Marketing from St. Joseph’s University, Philadelphia.

The conference takes place at Aarhus University 19-20 June 2014, and papers are now being accepted for the event. You can submit papers and register online at www.institutefpm.com. The deadline for submissions is 1 April.

About the symposium
We host this two day research symposium as a forum for discussion and communication of food marketing research. This is a peer reviewed academic conference for food marketing articles and student papers. The session topics will include:

  • Consumer Behaviour
  • Marketing Strategy
  • Retailing / Merchandising
  • Product Development / Private Label
  • Advertising / Promotion
  • Pricing
  • Technology / E-Commerce
  • Agribusiness Marketing
  • Health / Nutrition / Organic
  • Channels / Supply Chain
  • Global Issues / Perspective
  • Sustainability

Conference co-chairs

  • Klaus G Grunert, MAPP, Department of Business Administration, Aarhus University, Denmark
  • John Stanton, Department of Food Marketing, Saint Joseph's University, Philadelphia
  • Mark Lang, Department of Food Marketing, Saint Joseph's University, Philadelphia

See the call for papers

Read more about the symposiumtypo3/alt_doc.php?edit[tt_content][44718]=edit&columnsOnly=bodytext, rte_enabled&noView=0&returnUrl=/research/research-centre/mapp/

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