User-driven innovation: How to do it!

On February 8th you have the opportunity to learn how a community-based innovation strategy works in practice when Aarhus University, Business and Social Sciences hosts an open seminar.


On Wednesday 8 February, Aarhus University, Business and Social Sciences hosts yet another open seminar on innovation vision, strategy and challenges. The keynote speaker is Peter Kragh from UsersInnovate, a company helping organisations in the USA and Europe to successfully implement user-driven innovation.

Based on his activities in the medical device company Coloplast, Peter Kragh will give you his recipe for how companies partner with users on product development.

- It is about how you, via online communities, facilitate user-driven innovation, how a company creates the right conditions for user-driven innovation and brand loyalty in an online community, says Lars Frederiksen, Professor of innovation management and one of the initiators behind the seminar.

MIT and NASA do it

- Being able to initiate and accelerate user-driven innovation is crucial; as it may help ensure that the results of a company's innovation process are relevant to the market demand – and thus uncertainty reducing. It is very valuable if you can identify and use the so-called sticky information which users often possess, Lars Frederiksen points out.

Through online communities, companies may gather ideas from users, while allowing users to realise, for example, new product ideas, the result being shared product development.

Peter Kragh is participating in various projects within both fast-moving consumer goods and government partnerships. He also contributes to MIT's Innovation Lab and NASA's Human Health and Performance Center.

“How to partner with users and develop new products through co-creation” is the title of this spring's first seminar in the “Practitioners in Innovation” seminar series which focuses on how practitioners work with community-based innovation.

Time and place

The seminar is open to everyone and will be held on
Wednesday, 8 February 2012
From 15:00-17:00
Building R, Store sal (the large hall)
Fuglesangs Allé 4, 8210 Aarhus V

To register, visit:
How to get there:



15:00: Welcome and introduction by Lars Frederiksen

15:10: Presentation by Peter Kragh, UsersInnovate

15:50: Reflections on the presentation by Associate Professor Andrea Carugati, Aarhus University, Business and Social Sciences and Managing Director of the Alexandra Institute and Professor, Ole Lehrmann Madsen, Department of Computer Science

16:05: Discussion and comments from the audience

16:30-: Networking and refreshments


Lars Frederiksen, Professor (MSO)
Aarhus University, Business and Social Sciences
Department of Business Administration
Office: +45 87165182
Mobile: +45 5360 8842


Andrea Carugati, Associate Professor
Department of Business Administration


Peter Kragh, Expert Practitioner in Unser Innovation
Former Senior Principal Scientist,
Future Innovation Methods
Coloplast A/S


Ole Lehrmann Madsen, Managing Director
The Alexandra Institute

“Practitioners in Innovation Management” seminars

The seminar is the third in a series of innovation management seminars that will be held at Aarhus University, Business and Social Sciences throughout 2011 and 2012.

The next seminar in April 2012 will, among others, feature Jens Gundersen, Director at Unisense.

2012 seminars will also feature:

Per Hjuler (October)
Senior Vice President
Innovation & Consumer Marketing, LEGO

Jakob Larsen (November/December)
Senior Vice President
Sustainability / People & Culture
Vestas Wind Systems A/S


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