Conference programme

MAPP Conference 2018 - Marketing Food in International Markets

10:00: Welcome and introduction
           Ass. Prof. Polymeros Chrysochou, MAPP Centre, Aarhus University

10:15: Keynote: Key issues in international food marketing
           Prof. John Stanton, St. Joseph’s University, Philadelphia, USA

Food and lifestyle: Analysing differences in the way people use food

11:00: The new food-related lifestyle: A modular approach to identifying and profiling pan-national consumer segments
            Prof. Karen Brunsø, MAPP Centre, Aarhus University

11:25: Food, lifestyle and culture: Deep insights into cultural differences
            Prof. Søren Askegaard, University of Southern Denmark, Odense

11:50: Coffee break

Marketing food in China

12:05: The fresh, the safe and the branded: How Chinese consumers buy pork
           Prof. Klaus G. Grunert, MAPP Centre, Aarhus University

12.30: Adapting to China: Experiences with exporting Danish food to the world’s biggest food market
           Senior Consultant Jens Ring, Danish Agriculture and Food Council

13:00: Light lunch

After lunch peek into MAPP's future  

13:45: Short presentations on forthcoming research initiatives at the MAPP Centre

Exporting organic food

14:15: Origin branding of organic food: Insights from France, Germany, China and Thailand
           Prof. John Thøgersen, MAPP Centre, Aarhus University

14:40: Promoting growth by exports in the Danish organic sector
           International Market Director Pernille Bundgård, Organic Denmark 

15:05: Coffee break

The role of information and regulation

15:20: The use of language in export marketing: Communication or impression management?
            Ass. Prof. Polymeros Chrysochou, MAPP Centre, Aarhus University

15:45:  The impact of the health claim legislation on innovation and health in Europe
Prof. Monique M. Raats, University of Surrey, Guildford, UK

16:10 Wrap-up of the day
            Prof. Klaus G. Grunert, MAPP Centre, Aarhus University