10:00: Welcome and introduction
Ass. Prof. Polymeros Chrysochou, MAPP Centre, Aarhus University
10:15: Keynote: Key issues in international food marketing
Prof. John Stanton, St. Joseph’s University, Philadelphia, USA
11:00: The new food-related lifestyle: A modular approach to identifying and profiling pan-national consumer segments
Prof. Karen Brunsø, MAPP Centre, Aarhus University
11:25: Food, lifestyle and culture: Deep insights into cultural differences
Prof. Søren Askegaard, University of Southern Denmark, Odense
11:50: Coffee break
12:05: The fresh, the safe and the branded: How Chinese consumers buy pork
Prof. Klaus G. Grunert, MAPP Centre, Aarhus University
12.30: Adapting to China: Experiences with exporting Danish food to the world’s biggest food market
Senior Consultant Jens Ring, Danish Agriculture and Food Council
13:00: Light lunch
13:45: Short presentations on forthcoming research initiatives at the MAPP Centre
14:15: Origin branding of organic food: Insights from France, Germany, China and Thailand
Prof. John Thøgersen, MAPP Centre, Aarhus University
14:40: Promoting growth by exports in the Danish organic sector
International Market Director Pernille Bundgård, Organic Denmark
15:05: Coffee break
15:20: The use of language in export marketing: Communication or impression management?
Ass. Prof. Polymeros Chrysochou, MAPP Centre, Aarhus University
15:45: The impact of the health claim legislation on innovation and health in Europe
Prof. Monique M. Raats, University of Surrey, Guildford, UK
16:10 Wrap-up of the day
Prof. Klaus G. Grunert, MAPP Centre, Aarhus University