List of expertise

Jessica Aschemann-Witzel
Consumer behaviour and choice
Marketing and marketing communication
Sustainability marketing    
Food waste and consumer behaviour
Healthy food choice and healthy eating behaviour
Organic food markets and marketing

Marija Banovic
Consumer food-related behaviour and choices
Consumer acceptance
New product development
Co-creation and acceptance of novel food products
Healthy eating behaviour
Sustainable behaviour

Tino Bech-Larsen
Consumer behaviour
Market communication
Branding 
Barriers and facilitators for healthy eating

Karen Brunsø
Consumer behavior and food choice
Cross-cultural marketing 
Family decisions and children's influence

Polymeros Chrysochou
Branding
Brand performance and loyalty
Healthy eating behaviour
Packaging and labeling research
Market modeling

Lars Esbjerg
Animal welfare in a value chain perspective
Food retailing
Local food production
Standards and third-party certification
Value chain collaboration

Klaus G. Grunert
Consumer behaviour
User-driven new product development
Customer relationship management
Food marketing, healthy eating

Alice Grønhøj
Families and children as consumers
Sustainable consumption: energy saving, buying "green" products, waste disposal 
Food and healthy eating

Lina Jacobsen
Consumer behaviour
Co-creation
User-driven product development
Food marketing
Online food communities

Birger Boutrup Jensen 
Consumers' price information processing 
Consumer research  

Liisa Lähteenmäki 
Consumer behaviour and food choice 
Health claims and health in food choices
Food waste in households
Integrating consumer insights in food innovation

Jacob Lund Orquin
Consumer psychology
Judgment and decision making
Eye tracking

Susanne Pedersen
Consumer behaviour
Healthy eating
Families and adolescents as consumers
Organic food
Social media marketing

Anne Peschel
Consumer behaviour 
Behavioural pricing 
Experiments 
Eye tracking 
Scanner panel data analysis

John Thøgersen
Organic food 
Eco-labelling 
Recycling
Transport choices
Energy saving behaviour
Consumer behaviour