News
2018.10.02 | Research news
Why customers prefer clean label products
Are you also sceptical about ingredients you do not understand? This study examines why people choose known ingredients over unknown ones.
2018.09.11 | Research news
Eating healthy or showing off? How women and men change their food preferences on dates
Do you struggle with what to order when you are on a date? Well, it seems that women and men change food preferences when they eat in the presence of someone they consider attractive.
2018.09.06 | People
Five new PhD students at the MAPP Centre
Pernille Videbæk, Louise Randers, Rhoopali Bhatnagar, Tija Rageliene and Andreia de Moura are now enrolled as PhD students at the MAPP Centre
2018.08.20 | Awards
Lina Jacobsen receives Danish Marketing Research Award for talented young researchers
Lina Jacobsen will receive DMP’s prize for talented young researchers in marketing at an event on Innovation in FMCG at Carlsberg on 17 September 2018.
2018.08.06 | Research news
Have you lost weight and want to avoid regaining it?
Have you lost weight and want to keep it off? Avoiding regaining weight is not easy, and it turns out that people need strategies to control their own behaviour when it comes to food intake and dealing with impulses and cues.
2018.06.18 | Awards
Pernille N. Videbæk & Klaus G. Grunert win best paper award
The prize was awarded for the paper “From disgusting to delicious: Overcoming barriers to entomophagy among Danish consumers”
2018.04.17 | Research news
Consumers are motivated to reduce food waste
Motivation and the opportunity to save money may be the key to reduce food waste in Danish households. This is the conclusion of a recent report from the MAPP Centre at Aarhus University. The report examines the Danes’ perceptions of food waste and their behaviour.
2018.04.12 | Events
Seminar on plant-based enriched products at Aarhus University
This Food Network seminar and workshop explores opportunities of plant-based protein-enriched products from consumer and company perspective.
2018.01.30 | Research news
Consumer satisfaction with foods in retail industry on the increase
Generally, Danish consumers are satisfied with the quality of foods available in Danish grocery stores, and in recent years consumer satisfaction has increased. This is one of the findings of a recent DCA report “Quality index 2017”, prepared by researchers from the MAPP Centre at Aarhus University.