The Marketing & Sustainability research group does research that contributes to:

• Knowledge and understanding of companies', organisations' and consumers' individual and collective transaction activities with environmental consequences
• The development of strategic and operational solutions to affect such activities

The research of Marketing & Sustainability is anchored in theory and method from especially economic psychology and marketing. Both qualitative and quantitative data collections and analysis methods are used in the research.

The objective of the research is to obtain both theoretical and practical understandings of the relationship between internal and external conditions for actions, both regarding individuals and organisations.