MAPP Centre

Research on Value Creation in the Food Sector

Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society

We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.

You can also find the MAPP Centre on Facebook. Just go to

MAPP-Konference: Markedsføring af wellness i fødevaresektoren

Sund spisning lyder for mange som noget med næringsstoftabeller, kedelig mad og løftede pegefingre. Men det er meget mere end det.

I de seneste år vi set en udvikling, hvor god mad ikke bare betyder, at maden skal smage godt — forbrugeren skal også have fornemmelsen af, at han/hun gør noget godt for sig selv. Trenden hedder wellness — inden for fødevarer.

MAPP-konferencen fandt sted i Aarhus den 1. december.

Her kan du se materiale og fotos fra konferencen

Webinar: Consumers as co-creators in engineering of protein enriched products

The EU OATPRO project had the webinar 'Consumers as co-creators in engineering of protein enriched products' on 29 November 2016, focusing on consumers’ perception of the use of plant proteins with a special touch to oat proteins.
See the slides

Listen to a recording of the webinar

Video from CLYMBOL Conference

Researchers have worked on the CLYMBOL project for four years (2012-2016) and presented their final results during a stakeholder conference in June 2016. This video is a short summary of the main findings and how they were discussed by European stakeholders from the Commission, the food industry, consumer representatives and food law experts.

Nordic Retail and Wholesale Conference 2016

The 5th Nordic Retail and Wholesale Conference took place on 9-10 November 2016 and was hosted by the Department of Management at Aarhus University.

We thank all participants for making it a successful event.

Read more about the conference

Recently Published Journal Articles

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2017.02.28 | Research news

How do we get young men in vocational schools to eat healthy?

There are several challenges associated with getting young men in vocational schools to eat healthy. According to a new study from Aarhus University, the students overall dislike it when someone interferes with their dietary habits.

2017.02.10 | Research news

How do food and meals affect the quality of life among the elderly?

A new study shows that elderly people’s satisfaction with meals in their own home correlates closely with their degree of self-sufficiency.