MAPP Centre

Research on Value Creation in the Food Sector

Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society

We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.

You can also find the MAPP Centre on Facebook. Just go to

MAPP Conference 2017 - Sustainability and Food Waste

The annual MAPP Conference took place on 23 November in Copenhagen. The theme of this year’s conference was food waste in the entire supply chain.

We presented the latest research findings on factors that have an impact on food Waste, looked at the situation in Denmark and Europe and demonstrated some examples of fighting food waste.

See presentation slides and photos from the conference

Nofima pre-announces eleven PhD positions for Edulia programme

Eleven PhDs from different countries will be recruited, working in research environments with internationally recognised expertise in areas such as sensory perception, consumer sciences and sensometrics, food choice and behaviour, feeding behaviour, social marketing, consumer socialisation, and cognitive psychology.  
See more information about the Edulia programme

If you are interested in applying, please contact Alice Grønhøj or Jessica Aschemann-Witzel 

Recently Published Journal Articles

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2018.01.30 | Research news

Consumer satisfaction with foods in retail industry on the increase

Generally, Danish consumers are satisfied with the quality of foods available in Danish grocery stores, and in recent years consumer satisfaction has increased. This is one of the findings of a recent DCA report “Quality index 2017”, prepared by researchers from the MAPP Centre at Aarhus University.

2018.01.30 | Research news

Men and women are equally good at cooking

In Danish households, men and women generally have equal cooking skills; however, women take the lead when it comes to baking and desserts. This appears from a recent report from Aarhus University.

2018.01.17 | Events

MAR Seminar by Gastón Ares

Sensory and consumer science research for healthier food product development, reformulation and choice