MAPP Centre

Research on Value Creation in the Food Sector for Consumers, Industry and Society

Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society

We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.

You can also find the MAPP Centre on Facebook. Just go to

Video from CLYMBOL Conference

Researchers have worked on the CLYMBOL project for four years (2012-2016) and presented their final results during a stakeholder conference in June 2016. This video is a short summary of the main findings and how they were discussed by European stakeholders from the Commission, the food industry, consumer representatives and food law experts.

Få forbrugeren i centrum – men hvordan?

Forstå forbrugeren og få større chance for succes med nye produkter! Kom til workshoppen tirsdag den 4. oktober kl. 10.00 til 16.30. Besøg samtidig som en af de første Aarhus Central Food Market.

Se invitationen og programmet

Nordic Retail and Wholesale Conference 2016

We are happy to announce that the 5th NRWC will take place on 9-10 November 2016 in Aarhus, Denmark. A Doctoral Colloquium will be held on the day before the conference.
The deadline for registration and submission of full papers is 15 September.
Read more about the conference

Nordic Conference on Consumer Research 2016

The 4th Nordic Conference on Consumer Research took place 18-19 May 2016 and was hosted by the Department of Management at Aarhus University.

We thank all participants for joining us in Aarhus, sharing their research and contributing to the great atmosphere at the conference.

See photos from the event at

MAPP Publications

Recently published Peer-reviewed Journal Articles


2016.09.12 | Research news

Special issue on ‘Consumer behaviour in a changing world’ in Appetite

Klaus G. Grunert is editor of Special issue on ‘Consumer behaviour in a changing world - Selected papers from the AAEA/EAAE joint seminar in Naples’

2016.09.08 | Research news

Small Country, Big Success Story: Retailers Combating Food Waste in Denmark

It’s a big success in a small country: Danish retailers have become major players in endeavors to curb food waste, providing an example of how sustainability can be achieved with relatively modest means, research from Aarhus BSS at Aarhus University shows.

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Revised 28.09.2016