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MAPP Centre

Research on Value Creation in the Food Sector for Consumers, Industry and Society

Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society

We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.

You can also find the MAPP Centre on Facebook. Just go to

Nordic Conference on Consumer Research 2016

The 4th Nordic Conference on Consumer Research took place 18-19 May 2016 and was hosted by the Department of Management at Aarhus University.

We thank all participants for joining us in Aarhus, sharing their research and contributing to the great atmosphere at the conference.

See photos from the event at

Nordic Retail and Wholesale Conference 2016

We are happy to announce that the 5th NRWC will take place on 9-10 November 2016 in Aarhus, Denmark. A Doctoral Colloquium will be held on the day before the conference.
The deadline for extended abstracts is 15 June 2016, with notification of acceptance 1 July.
Read more about the conference

MAPP Publications

Recently published Peer-reviewed Journal Articles


2016.06.28 | Events

MAPP PhD presentations in August

Two MAPP PhD students present their PhD projects 25 and 26 August 2016

2016.06.27 | Research news

Specific messages to teach consumers to eat a varied diet

Variety is important, but do we actually know what it means? Not quite, according to a new study from Aarhus BSS at Aarhus University. The study sends an important message to the Danish Health and Medicines Authority and other authorities and organisations that consumers find it difficult to judge what constitutes a varied diet.

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Revised 28.06.2016