Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society
We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.
You can also find the MAPP Centre on Facebook. Just go to www.facebook.com/mappcentre.au
Sund spisning lyder for mange som noget med næringsstoftabeller, kedelig mad og løftede pegefingre. Men det er meget mere end det.
I de seneste år vi set en udvikling, hvor god mad ikke bare betyder, at maden skal smage godt — forbrugeren skal også have fornemmelsen af, at han/hun gør noget godt for sig selv. Trenden hedder wellness — inden for fødevarer.
MAPP-konferencen fandt sted i Aarhus den 1. december.
Researchers have worked on the CLYMBOL project for four years (2012-2016) and presented their final results during a stakeholder conference in June 2016. This video is a short summary of the main findings and how they were discussed by European stakeholders from the Commission, the food industry, consumer representatives and food law experts.
The 5th Nordic Retail and Wholesale Conference took place on 9-10 November 2016 and was hosted by the Department of Management at Aarhus University.
We thank all participants for making it a successful event.
Read more about the conference
The 4th Nordic Conference on Consumer Research took place 18-19 May 2016 and was hosted by the Department of Management at Aarhus University.
We thank all participants for joining us in Aarhus, sharing their research and contributing to the great atmosphere at the conference.
See photos from the event at www.facebook.com/mappcentre.au
2017.01.18 | People
Alexandra Festila is appointed assistant professor at the Marketing Section of the Department of Management
2017.01.04 | Events
Marketing Mix and Sales Tricks: Counter-Intuitive Influences on Consumer Behavior