News

2016.11.23 | Research news

Djøfbladet: Forbrugerne sætter flere værdier på menuen

Fremtidens forbrugere vil vælge deres fødevarer ud fra flere og mere uhåndgribelige værdier. De vil foretrække ægte, naturlige og ansvarlige varer. Det stiller nye krav til marketing, pointerer professor Klaus G. Grunert.

Jeppe Agger Nielsen

2016.11.15 | Research news

2.9 million grant for Jeppe Agger Nielsen

Associate Professor Jeppe Agger Nielsen receives grant from the Aarhus University Research Foundation

Researchers have used coffee to test consumers' willingness to buy climate-friendly products.

2016.11.03 | Research news

New research: Colours make consumers purchase climate-friendly products

Only eight out of 100 Danes can tell if a product is climate-friendly. However, new research from Aarhus BSS now shows that a simple red-yellow-green traffic light label can effectively help the consumers choose products with the smallest carbon footprint.

Events

Wed 07 Dec
13:00-15:00 | Bartholins Allé 10, 8000 Aarhus C
PhD Defence: Annamaria Kubovcikova
At the crossroads: Searching for new avenues in contextualized expatriate research
Mon 12 Dec
12:00-13:00 | Room 1325-242, Department of Management, Aarhus BSS, Aarhus University
OSA Seminar by Mathias Frost and Jesper Rosenberg Hansen
Sector Differences in Employees’ Values: A Cross-country Investigation of Schwartz’s Basic Human Values Theory
Tue 13 Dec
10:00-12:00 | Room 1325-242, Department of Management, Aarhus BSS, Aarhus University
3rd year PhD presentation - Lina Jacobsen
Improving New Food Product Success through Interaction: Integration of consumer insight in the innovation process
Wed 14 Dec
13:00-15:00 | Room 011, building 1324, Bartholins Allé 10, 8000 Århus C
PhD Defence: Alexandra Festila
Health Metaphors of Package Design
Fri 16 Dec
12:45-15:00 | Room 1325-242, Department of Management, Aarhus BSS, Aarhus University
3rd year presentations at Department of Management
Giacomo Cattaneo and Markus Laursen present their PhD projects

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