Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society

We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.

VR Retail lab - part of FOODHAY project

The MAPP Centre and the Commercial and Retail Management group have jointly developed a VR Retail lab. This was funded by FOODHAY - FOODHAY is the Food and Health Open Laboratory, funded by the Ministry of Higher Education and Science.
See this video for an introduction: https://youtu.be/ztCi6otS06k

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MAPP News

29 October 2024

A new research project funded by Novo Nordisk Foundation will identify tipping points in consumer food behaviour in Denmark towards more sustainable…

11 April 2024

Researchers from the MAPP Centre have received DKK 6 million from Innovation Fund Denmark to study consumer attitudes towards alternative, plant-based…