Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society

We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.

VR Retail lab - part of FOODHAY project

The MAPP Centre and the Commercial and Retail Management group have jointly developed a VR Retail lab. This was funded by FOODHAY - FOODHAY is the Food and Health Open Laboratory, funded by the Ministry of Higher Education and Science.
See this video for an introduction: https://youtu.be/ztCi6otS06k

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MAPP News

24 November 2023

Consumers reward sustainable goods and initiatives from companies, so no matter where a company sells its goods, it makes sense to highlight…

23 November 2023

I en tid, hvor sundhed og bæredygtighed er i fokus, er det vigtigt at se på, hvordan vi kan forme de kommende generationers kostvaner og samtidig tage…