MAPP Centre

  • Research on Value Creation in the Food Sector


Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society

We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.


2018.09.11 | Research news

Eating healthy or showing off? How women and men change their food preferences on dates

Do you struggle with what to order when you are on a date? Well, it seems that women and men change food preferences when they eat in the presence of someone they consider attractive.

Pernille Videbæk
Louise Randers
Rhoopali Bhatnagar
Tija Rageliene 
Andreia de Moura

2018.09.06 | People

Five new PhD students at the MAPP Centre

Pernille Videbæk, Louise Randers, Rhoopali Bhatnagar, Tija Rageliene and Andreia de Moura are now enrolled as PhD students at the MAPP Centre

Lina Jacobsen

2018.08.20 | Awards

Lina Jacobsen receives Danish Marketing Research Award for talented young researchers

Lina Jacobsen will receive DMP’s prize for talented young researchers in marketing at an event on Innovation in FMCG at Carlsberg on 17 September 2018.

MAPP Events

Thu 20 Sep
10:15-12:30 | Room S530, Building 2610, Fuglesangs Allé 4, 8210 Aarhus V
PhD Defence: Martina Therese Kiehas
Animal welfare in Danish broiler production – marketing and ethics