The prize for talented young researchers is awarded for the very first time and goes to a talented young researcher who contributes with valuable marketing research which is relevant to improve the marketing function of Danish companies. Lina Jacobsen gets the prize for her work at the intersection of consumer behaviour, innovation and digitalisation.

The award will be given to Lina at a seminar that DMP (Dansk Marketingforskningspris) organises on Innovation in FMCG on 17 September at Carlsberg, Copenhagen, with speakers from Carlsberg, Arla, Coop and Aarhus University. Lina will give a presentation based on her PhD dissertation ‘Integrating consumer insight in food innovation: Information acquisition and dissemination in new product development’.

Download the invitation to learn more (in Danish)