We are happy to announce that Tobias Otterbring has been appointed associate professor at the Department of Management as of 1 November.   

Tobias joined the department and the MAPP Centre in July 2017 from a position at Karlstad University in Sweden.

Tobias’ research focuses on how non-verbal cues, such as smiling, eye contact, interpersonal touch, and physical appearance, can influence consumers’ purchase behaviour and product preferences. Such topics are typically investigated through field studies and lab-based experiments, and with a mix of theoretical perspectives, ranging from evolutionary psychology to sensory marketing.