The MAPP Centre is part of FOODHAY: Open Innovation FOOD & Health Laboratory research infrastructure. FOODHAY was funded as part of the Danish Roadmap for Research infrastructure (2015-2020) and in 2019 received a grant of DKK 51.5 M (EUR 6.9 M) from the Ministry of Education and Research.

The project funds infrastructure for advanced consumer behaviour research, and the equipment is managed in collaboration with the COBE lab, at Aarhus BSS, which is where MAPP is also located.

MAPP is part of the ‘sensory and consumer’ platform of the project. Read more about FOODHAY at https://food.au.dk/foodhay/