MAPP Centre

Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society.

We conduct research that generates insights into people´s perception and behaviour in the agricultural and food system. We study behaviour of stakeholders, customers, and citizen-consumers in the area of food, drink and related services and sectors, and develop implications for industry and public policy.

VR Retail lab - part of FOODHAY project

The MAPP Centre and the Commercial and Retail Management group have jointly developed the
VR Retail lab. This was funded by FOODHAY - FOODHAY is the Food and Health Open Laboratory, funded by the Ministry of Higher Education and Science.

Nordic-Baltic consumer sustainability understanding in a food context

Four colleagues of the MAPP Centre have studied Food sustainability understanding in the Nordic-Baltic region, through a representative, cross-country survey, to serve as a basis for a labelling framework in Europe. The report can be found here https://pub.norden.org/temanord2023-530/ - or see this video for a breakdown of core findings:

Citizen-consumer understanding of upcycling in the food system

In the PlantPro project, MAPP Centre has amongst others explored citizen-consumer understanding and perception of ‘upcycling’ as a concept and through the resulting products. See how this was done, and a glimpse of the reasons and reactions, in this video:

Biotech meets the consumer plate: When microbes make food - what do consumers think about precision fermentation?

From biotech breakthroughs to future foods, the EIT Food project "Precision Fermentation: From Biotechnology to Sustainable Nutrition" explored how consumers understand this emerging technology and its potential for sustainable nutrition.

Watch the video to discover what consumers really think , and what the project revealed.

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MAPP publications

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Schnettler, B., Rojas, J., Grunert, K. G., Lobos, G., Miranda-Zapata, E. & Hueche, C. (2021). Family and food variables that influence life satisfaction of mother-father-adolescent triads in a South American country. Current Psychology, 40(8), 3747-3764. https://doi.org/10.1007/s12144-019-00328-4

Schnettler, B., Miranda-Zapata, E., Grunert, K. G., Lobos, G., Lapo, M. & Hueche, C. (2021). Testing the Spillover-Crossover Model between Work-Life Balance and Satisfaction in Different Domains of Life in Dual-Earner Households. Applied Research in Quality of Life, 16(4), 1475-1501. https://doi.org/10.1007/s11482-020-09828-z

Brunsø, K., Birch, D., Memery, J., Temesi, Á., Lakner, Z., Lang, M., Dean, D. & Grunert, K. G. (2021). Core dimensions of food-related lifestyle: A new instrument for measuring food involvement, innovativeness and responsibility. Food Quality and Preference, 91, Article 104192. https://doi.org/10.1016/j.foodqual.2021.104192

Peschel, A. O. (2021). Scarcity signaling in sales promotion: An evolutionary perspective of food choice and weight status. Journal of Retailing and Consumer Services, 61, Article 102512. https://doi.org/10.1016/j.jretconser.2021.102512

Aschemann-Witzel, J. & Do Carmo Stangherlin, I. (2021). Upcycled by-product use in agri-food systems from a consumer perspective: A review of what we know, and what is missing. Technological Forecasting and Social Change, 168, Article 120749. https://doi.org/10.1016/j.techfore.2021.120749

Junges, J. R., do Canto, N. R. & de Barcellos, M. D. (2021). Not as Bad as I Thought: Consumers' Positive Attitudes Toward Innovative Insect-Based Foods. Frontiers in Nutrition, 8, Article 631934. https://doi.org/10.3389/fnut.2021.631934

Orquin, J. L., Lahm, E. S. & Stojić, H. (2021). The visual environment and attention in decision making. Psychological Bulletin, 147(6), 597-617. https://doi.org/10.1037/bul0000328

Hansen, S. & Lähteenmäki, L. (2021). Datomærker 2020. DCA - Nationalt Center for Fødevarer og Jordbrug. DCA rapport No. 189 https://dcapub.au.dk/djfpublikation/djfpdf/DCA_rapport_nr189_web_FINAL.pdf

Banovic, M. & Sveinsdóttir, K. (2021). Importance of being analogue: Female attitudes towards meat analogue containing rapeseed protein. Food Control, 123, Article 107833. https://doi.org/10.1016/j.foodcont.2020.107833

Donato, C., Barone, A. M. & Romani, S. (2021). The satiating power of sustainability: the effect of package sustainability on perceived satiation of healthy food. British Food Journal, 123(13), 162-177. https://doi.org/10.1108/BFJ-12-2020-1094

Displaying results 151 to 160 out of 1633

Revised 30.03.2026

Merete Elmann