Introduction

Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society

We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.


MAPP News

2019.08.12 | Research news

Products placed near the store’s entrance sell better

Have you ever bought something simply because you saw it when you entered the store? Well, your purchase might not have been accidental.

2019.07.01 | Research news

Let´s talk about potatoes

Talking about potato is no hot potato. This is one of the conclusions from a series of food consumer studies in the scope of the research project ‘proPotato’, funded by Innovation Fund Denmark.

2019.05.08 | Events

EIT Food and Aarhus University joint conference and workshop 5-6 June

Understanding Consumer Choices and Experiences in Food