MAPP Centre
Introduction
Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society
We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.
MAPP News
2019.09.13 | Research news
Potatoes lead the way
A new study on potato protein makes food manufacturers wiser on how to market plant-based products and make consumers more tempted to buy them. Health is by far the most important factor.
2019.08.12 | Research news
Products placed near the store’s entrance sell better
Have you ever bought something simply because you saw it when you entered the store? Well, your purchase might not have been accidental.
2019.07.01 | Research news
Let´s talk about potatoes
Talking about potato is no hot potato. This is one of the conclusions from a series of food consumer studies in the scope of the research project ‘proPotato’, funded by Innovation Fund Denmark.
