Introduction

Welcome to the MAPP Centre – Research on Value Creation in the Food Sector for Consumers, Industry and Society

We do research on the development, marketing and distribution of foods and the societal impact of the food sector. Come back for news on our research, new publications and events.


MAPP News

2021.06.14 | Events

MedAID Webinar 18 June

Product development, market and consumer assessment – Main results and conclusions from WP5

2021.05.25 | Research news

Vi forstår datomærkerne, men handler ikke derefter

En ny undersøgelse fra MAPP Centret på Aarhus Universitet viser, at langt de fleste af os forstår betydningen af datomærkerne på vores fødevarer. Men vi omsætter ikke vores viden til handling, og det kan på den ene side udgøre en sundhedsrisiko og på den anden side medføre madspild.

2021.04.22 | Research news

DKK 8.4 million for a project combining plant-based food and food waste

How can Denmark adapt to a higher degree of plant-based food, decrease food waste and strengthen green food innovation, thereby supporting sustainable development in the food sector? These questions lie at the heart of a new interdisciplinary research project coordinated by Jessica Aschemann-Witzel, professor at the MAPP Centre at the Department…