Publications

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Brunsø, K. & Stacey, J. (2002). Er forbrugerne uforudsigelige? Nyhedsbrev til pressen fra Handelshøjskolen i Århus, (3).

Grunert, K. G., Bredahl, L. & Scholderer, J. (2002). Færdigfedning af slagtekøer: Slutrapport fra forbrugerundersøgelsen. Aarhus School of Business, Aarhus University, MAPP Centre.

Stacey, J., Brunsø, K. & Andersen, L. S. (2002). 'Food for thought': New MBA with focus on the food sector at Aarhus School of Business. In J. Stacey & L. Schreiber (Eds.), Annual report 2002 (pp. 5). Aarhus School of Business, MAPP Centre.

Esbjerg, L. (2002). Food retailing in Central Europe and the Baltic Republics: Structure and buying behaviour. The European Retail Digest, 33(-), 49-51.

Harmsen, H., Sonne, A.-M. & Jensen, B. B. (2002). Future impact of new technologies: Three scenarios, their competence gaps and research implications. Paper presented at 6th International Conference on Agricultural Biotechnologies: New Avenues for Production, Consumption and Technology Transfer, Ravaello, Italy.

Grunert, K. G., Bredahl, L. & Scholderer, J. (2002). Genmodificering af fødevarer: Nej tak. In FØTEK særnummer (pp. 10-13). Rhodos.

Stacey, J. (2002). Hollandske MBA-studerende på besøg i Århus. Nyhedsbrev til pressen fra Handelshøjskolen i Århus, (9).

Brunsø, K. (2002). Hvad tror forbrugeren om BSE, CLA, transfedtsyrer og andre nye "påfund". Bovilogisk, (3), 24-25.

Esbjerg, L., Stacey, J. & Haslund, L. (2002). Hvordan får danske svinekødsleverandører succes i Tyskland? Svinekødsleverandørerne skal vide, hvordan tyske detailkæder opfatter sig selv, oplever forbrugerne og ser markedet. Nyhedsbrev til pressen fra Handelshøjskolen i Århus, (1).

Harmsen, H. (2002). Innovation: Det går da meget godt eller...? Plus Proces, (6).

Madsen, C. Ø. (2002). IT strategising in the Danish food processing industry: A sensemaking study. Paper presented at LOK Conference, Kolding, Denmark.

Stacey, J. (2002). MAPP-konference med fokus på branding af fødevarer. Nyhedsbrev til pressen fra Handelshøjskolen i Århus.

Grunert, K. G., Jeppesen, L. F., Jespersen, K. R., Sonne, A.-M., Hansen, K. & Trondsen, T. (2002). Market orientation at industry and value chain levels: Concepts, determinants and consequences. Journal of Customer Behavior, 1(2), 167-194.

Grunert, K. G., Jeppesen, L. F., Jespersen, K. R., Sonne, A.-M., Hansen, K. & Trondsen, T. (2002). Market orientation at industry and value chain levels: Concepts, determinants and consequences. Paper presented at Afsætningsøkonomisk konference, København, Denmark.

Grunert, K. G., Hansen, K., Jeppesen, L. F., Jespersen, K. R., Sonne, A.-M. & Trondsen, T. (2002). Market orientation at the value chain level: Concept and determinants. Paper presented at 31st EMAC Conference, Braga, Portugal.

Sonne, A.-M., Stacey, J., Grunert, K. G. & Andersen, L. S. (2002). Market orientation seen in a value chain perspective. In J. Stacey & L. Schreiber (Eds.), Annual report 2002 (pp. 11). Aarhus School of Business, MAPP Centre.

Grunert, K. G. (2002). Market-oriented research and competence development. In J. Stacey & L. Schreiber (Eds.), Annual report 2002 (pp. 2). Aarhus School of Business, MAPP Centre.

Scholderer, J., Brunsø, K. & Grunert, K. G. (2002). Means-end theory of lifestyle: A replication in the UK. Advances in Consumer Research, 29(-), 551-557. http://search.epnet.com/direct.asp?an=7705828&db=buh&site=ehost

Grunert, K. G. & Stacey, J. (2002). Ny MBA: Med fokus på fødevaresektoren på vej i Århus. Nyhedsbrev fra Handelshøjskolens Bibliotek Århus, (14).

Esbjerg, L. (2002). On how German retail buyers perceive the identity, image and competitive context of the retailers they work for. Paper presented at 6th International Conference on Corporate Reputation, Boston, United States.

Esbjerg, L. (2002). On the usefulness of Heidegger's concept of "thrownness" for understanding how people think and act in organisations. Paper presented at 9th Workshop on Managerial and Organizational Cognition, Bruxelles, Belgium.

Esbjerg, L. (2002). Organisational identity and food retailers' buying behaviour. Paper presented at Pre-conference Consortium of the 6th International Conference on Corporate Reputation, Identity and Competitiveness, Boston, United States. http://www.reputationinstitute.com/conf_archive/Boston_02_CFP.html

Juhl, H. J. (2002). Overvågning af mærkningsordninger. In John Ulhøi (Ed.), Miljøledelse - Børsen Ledelseshåndbøger (pp. 8.5.1-8.5.8). Børsen.

Juhl, H. J. & Poulsen, C. S. (2002). Overvågning af mærkningsordninger. Facts, (17), 3-6.

Bredahl, L. & Poulsen, C. S. (2002). Perceptions of pork and modern pig breeding among Danish consumers.

Scholderer, J. & Grunert, K. G. (2002). Promoting seafood consumption: An evaluation of the Danish campaign for fresh fish. Paper presented at Quality of Fish in the Supply Chain: Labelling, Monitoring and Traceability, Firenze, Italy.

Nielsen, R., Stacey, J. & Andersen, L. M. S. (2002). Sales strategy in small and medium-sized food companies. In J. Stacey & L. Schreiber (Eds.), Annual report 2002 (pp. 9). Aarhus School of Business, MAPP Centre.

Jensen, B. B., Sonne, A.-M. & Harmsen, H. (2002). Scenarier for fødevareindustrien år 2010: Del 1 Scenariekonstruktion og scenarier.

Scholderer, J., Trondsen, T. & Lund, E. (2002). Separating the effects of age, period and birth cohort on seafood consumption in Norway. Paper presented at Xth Food Choice Conference, Wageningen, The Netherlands. http://www.vlaggraduateschool.nl/fcc-10/

Madsen, C. Ø. & Andersen, L. M. S. (2002). Storytelling as the background for success in the implementation of an IT system. In J. Stacey & L. Schreiber (Eds.), Annual report 2002 (pp. 7). Aarhus School of Business, MAPP Centre.

Bredahl, L. & Andersen, L. S. (2002). Sustainable production and sales of meat from free-range pigs. In J. Stacey & L. Schreiber (Eds.), Annual report 2002 (pp. 10). Aarhus School of Business, MAPP Centre.

Andersen, L. S. & Brunsø, K. (2002). To brand or not to brand. In J. Stacey & L. Schreiber (Eds.), Annual report 2002 (pp. 3). Aarhus School of Business, MAPP Centre.

Jeppesen, L. F., Bredahl, L., Fjord, T. A., Grunert, K. G. & Bove, K. (2002). Udviklingen på afsætningsmarkederne for dansk svinekød. Aarhus School of Business, MAPP Centre.

Bech-Larsen, T., Grunert, K. G. & Scholderer, J. (2002). We tasted a genetically modified cheese - and we like it!. Paper presented at Marketing Communication Strategy: Marketing Communication Strategies in a Changing Global Environment, Hong Kong, China.

Scholderer, J., Grunert, K. G. & Brunsø, K. (2001). A method for additive bias correction in cross-cultural surveys. In Proceedings of the 8th Cross Cultural Research Conference

Søndergaard, H. A. (2001). Anvendelse af means-end-tilgangen i produktudvikling. Ph.d-projekt. Facts, (15), 9.

Søndergaard, H. A. (2001). Applying the means-end chain concept to product development. Paper presented at 14th EMAC Doctoral Colloquium, Bergen, Bergen, Norway.

Søndergaard, H. A. (2001). Applying the means-end chain concept to product development. Paper presented at 10th EDAMBA Summer School.

Bech-Larsen, T. (2001). Bedre smag og mindre fedt giver større forbrugeraccept. Bovilogisk, (3, marts), 10.

Scholderer, J., Bech-Larsen, T. & Grunert, K. G. (2001). Changing public perceptions of genetically modified foods: Effects of consumer information and direct product experience. Appetite, 37(2), 162-162. http://www.baser.dk/login?url=http://www.sciencedirect.com/science?_ob=MImg&_imagekey=B6WB2-45B57J1-7-1&_cdi=6698&_user=745831&_orig=search&_coverDate=10%2F31%2F2001&_sk=999629997&view=c&wchp=dGLzVtb-zSkzV&md5=abc2275e621ddfb09fc25780f340d45f&ie=/sdarticle.pdf

Scholderer, J., Bech-Larsen, T. & Grunert, K. G. (2001). Changing public perceptions of genetically modified foods: Effects of consumer information and direct product experience. Paper presented at SSIB Annual Meeting, Philadelphia, United States.

Stacey, J. & Søndergaard, H. A. (2001). Children and teenagers as judges of taste. In Årsberetning (pp. 10). Aarhus School of Business, MAPP Centre.

Madsen, C. Ø. (2001). Choice, interpretation and implementation of IT systems. Paper presented at LOK Forskningskonference, København, Denmark.

Brunsø, K., Scholderer, J. & Grunert, K. G. (2001). Closing the gap between values and behavior: A means-end theory of lifestyle. Paper presented at 4th International Research Seminar on Marketing Communications and Consumer Behavior, La Londe les Maures, France.

Brunsø, K. & Scholderer, J. (2001). Consumer health consciousness and the organic foods boom: Fact or fiction? Appetite, 37(2), 130.

Brunsø, K. & Scholderer, J. (2001). Consumer health consciousness and the organic foods boom: Fact or fiction?. Paper presented at SSIB Annual Meeting, Philadelphia, United States.

Scholderer, J. (2001). Consumer information or direct product experience? Alternative information policies and their effects on consumer acceptance of GM foods. Paper presented at 3rd EURSAFE Congress "Food Safety, Food Quality and Food Ethics", Florence, Italy.

Scholderer, J. (2001). Consumer perception of risk. In Proceedings of the 28th International EBC Congress European Brewing Convention.

Grunert, K. G., Lähteenmäki, L., Nielsen, N. A., Poulsen, J. B., Ueland, O. & Åstrøm, A. (2001). Consumer perceptions of food products involving genetic modification: Results from a qualitative study in four Nordic countries. Food Quality and Preference, 12(8), 527-542. http://www.sciencedirect.com/science?_ob=MImg&_imagekey=B6T6T-44B1RS6-6-N&_cdi=5039&_orig=browse&_coverDate=12%2F31%2F2001&_sk=999879991&wchp=dGLSzV-lSztA&_acct=C000033698&_version=1&_userid=634412&md5=b159a4a1703a4e24ad9a4423545ecb7f&ie=f.pdf

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Revised 17.03.2026