Grunert, K. G., Harmsen, H., Meulenberg, M., Kuiper, E., Ottowitz, T. & Declerck, F. (1996).
Innovation in the food sector: Investigating the link between R&D and market orientation. Paper presented at 25th EMAC Conference, Budapest, May.
Grunert, K. G., Hansen, K.
, Jeppesen, L. F., Jespersen, K. R., Sonne, A.-M. & Trondsen, T. (2002).
Market orientation at the value chain level: Concept and determinants. Paper presented at 31st EMAC Conference, Braga, Portugal.
Grunert, K. G., Hansen, K.
, Jeppesen, L. F., Jespersen, K. R., Sonne, A.-M. & Trondsen, T. (2002).
Market orientation at the value chain level: Concept and determinants. Paper presented at 5th International Conference on Chain and Network Management in Agribusiness and the Food Industry, Noordwijk an Zee, Netherlands.
Grunert, K. G., Jeppesen, L. F., Jespersen, K. R., Sonne, A.-M., Hansen, K. & Trondsen, T. (2002).
Market orientation at industry and value chain levels: Concepts, determinants and consequences. Paper presented at Afsætningsøkonomisk konference, København, Denmark.
Grunert, K. G., Bech-Larsen, T., Lähteenmäki, L., Åström, Ø. & Åström, A. (2002).
Attitudes towards the use of GMOs in food production and willingness to buy cheese produced using GMOs for respondents with and without tasting experience. Paper presented at 6th International Conference on Agricultural Biotechnologies: New Avenues for Production, Consumption and Technology Transfer, Ravaello, Italy, Ravaello, Italy.
Grunert, K. G., Esbjerg, L., Bech-Larsen, T., Brunsø, K. & Juhl, H. J. (2006).
Consumer preferences for retailer brand architectures: Results from a conjoint study.
International Journal of Retail and Distribution Management,
34(8), 597-608.
Grunert, K. G., Dean, M., Raats, M. M.
, Nielsen, N. A. & Lumbers, M. (2007).
A measure of satisfaction with food-related life.
Appetite,
49(2), 486-493.
https://doi.org/10.1016/j.appet.2007.03.010
Grunert, K. G., Madsen, C. Ø., Juhl, H. J., Bech-Larsen, T., Brunsø, K. & Jensen, B. B. (2005).
Comparing methods for measuring consumer willingness to pay: A cognitive perspective. Paper presented at Annual Conference of the European Marketing Academy, Milan, Italy.
Grunert, K. G. (2009).
Trends in food choice and nutrition. In R. Haas, O. Meixner & S. Pöchtrager (Eds.),
Was wir morgen essen werden: Herausforderungen und Perspektiven für das Agrarmarketing der Zukunft (pp. 19-32). Facultas.wuv Universitätsverlag.
Grunert, K., Perrea, T., Zhou, Y., Huang, G.
, Sørensen, B. T. & Krystallis Krontalis, A. (2011).
Is food-related lifestyle (FRL) able to reveal food consumption patterns in non-Western cultural environments? Its adaptation and application in urban China.
Appetite,
56(2), 357-367.
https://doi.org/10.1016/j.appet.2010.12.020
Grunert, K. G., Verbeke, W.
, Kügler, J., Saeed, F. & Scholderer, J. (2011).
Use of consumer insight in the new product development process in the meat sector.
Meat Science,
89(3), 251-258.
https://doi.org/10.1016/j.meatsci.2011.04.024