Publications

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Madsen, C. Ø. (2001). Sensemaking technologies. Paper presented at EGOS Colloquium, Lyon, France.
Scholderer, J. & Grunert, K. G. (2001). Structure versus level: A unified approach to campaign evaluation. In Rethinking European marketing: Proceedings of the 30th EMAC Conference (pp. Cd-rom)
Juhl, H. J. & Stacey, J. (2001). Succesful labelling schemes. In Annual report (pp. 4). Aarhus School of Business, MAPP Centre.
Madsen, C. Ø. (2001). Techno-sensemaking. Paper presented at Workshop on Management and Organization Cognition, Paris, France.
Nielsen, N. A. & Jeppesen, L. F. (2001). The beef market in the European Union. Aarhus School of Business, MAPP Centre.
Nielsen, R. (2001). The influence of corporate reputation and identity on strategy. Paper presented at 5th International Conference on Corporate Reputation, Identity and Competitiveness / Reputation Institute, Paris, France. http://www.reputationinstitute.com/knowledge-center/papers
Esbjerg, L. & Stacey, J. (2001). Why do German retailers think and act as they do? In Annual report (pp. 3). Aarhus School of Business, MAPP Centre.
Bisp, S. (2000). Barrierer for at øge markedsorienteret aktivitet. Ledelse og Erhvervsoekonomi, 64(4), 235-243.
Balderjahn, I. & Scholderer, J. (2000). Benefit- und Lifestyle-Segmentierung. In S. Albers & A. Herrmann (eds) (Ed.), Handbuch Produktmanagement, 2nd edition (pp. 267-288). Gabler.
Harmsen, H., Grunert, K. G. & Bove, K. (2000). Company competencies as a network: The role of product development. Journal of Product Innovation Management, 17(3), 194-207.
Grunert, K. G. (2000). Consumer acceptance of the use of biotechnology in the food industry. Paper presented at Biotechnology: Environmental Technology for the Future, Haus der Wirtschaft, Stuttgart, Germany.
Grunert, K. G. (2000). Consumer behaviour. In K. Blois (Ed.), The Oxford Textbook of Marketing (pp. 109-130). Oxford University Press.
Grunert, K. G. (2000). Consumer perceptions of the application of biotechnology in food production. Paper presented at Biotechnologie: Umwelttechnik der Zukunft - die Rolle der Bio- und Gentechnik im produktionsintegrierten Umweltschutz, Stuttgart, Germany.
Stacey, J. & Andersen, S. B. (2000). Convenience produkter: Et spørgsmål om tid og livsstil. Food Market Norden, 6(1, marts), 2-4.
Stacey, J. & Andersen, S. B. (2000). Convenience produkter: Et spørgsmål om tid og livsstil. Maelkeritidende, (9), 244-247.
Grunert, K. G. (2000). Dairy products and behaviour towards food in Europe. Paper presented at Health and New Dairy foods, Annecy, France.
Grunert, K. G. & Valli, C. (2000). Designer made meat and dairy products: Consumer-led product development. Paper presented at 51st Annual Meeting of the European Association for Animal Production, The Hague, Netherlands.
Scholderer, J., Stacey, J. & Grunert, K. G. (2000). "Fisk hver uge!". Levnedsmiddelbladet, 9, 36-37.
Scholderer, J., Brunsø, K., Bredahl, L. & Grunert, K. G. (2000). Food-related lifestyles: Cross-cultural validity and intra-cultural stability. Paper presented at 9th Annual Multidisciplinary Conference on Food Choice, Dublin, Ireland.
Reid, M., Grunert, K. G., Li, E. & Bruwer, J. (2000). Food-related life styles in Australia: Testing of the MAPP food-related life style instrument in an Australian context. Paper presented at ANZMAC2000, Gold Coast, Queensland, Australia.
Esbjerg, L. (2000). Food retailers' buying behaviour: A sensemaking perspective: Preliminary thoughts. Paper presented at 6th IFPMM Summer School on Advanced Purchasing Research, Salzburg, Austria.
Juhl, H. J., Poulsen, C. S. & Fjord, T. A. (2000). Forbrugere i vildrede omkring kødmærker. Levnedsmiddelbladet, (4), 14-15.
Østergaard, P., Fjord, T. A. & Jespersen, K. R. (2000). Forbrugernes opfattelse af jordbær. Frugt & Bær, (5), 116-117.
Bech-Larsen, T. & Østergaard, S. (2000). Hensynet til miljøet og forbrugeren skal dokumenteres. Food Market Norden, 6(2), 8.
Scholderer, J., Bredahl, L. & Frewer, L. (2000). Ill-founded models of consumer choice in communication about food biotechnology. In Proceedings of the 5th International Conference on Corporate and Marketing Communications (pp. s. 129-152). Erasmus University.
Scholderer, J., Bredahl, L. & Frewer, L. (2000). Ill-founded models of consumer choice in communication about food biotechnology. Paper presented at ASB Workshop on Innovation Failure, Aarhus, Denmark.