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Department of Management

MAPP Centre

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Thøgersen, J. (2017). Housing-related lifestyle and energy saving: A multi-level approach. Energy Policy, 102(March), 73-87. https://doi.org/10.1016/j.enpol.2016.12.015

Aschemann-Witzel, J., Giménez, A. & Ares, G. (2019). Household food waste in an emerging country and the reasons why: Consumer´s own accounts and how it differs for target groups. Resources, Conservation & Recycling, 145, 332-338. https://doi.org/10.1016/j.resconrec.2019.03.001

Hagemann, K. S. & Scholderer, J. (2009). Hot potato: Expert-consumer differences in the perception of a second-generation novel food. Risk Analysis, 29(7), 1041-1055. https://doi.org/10.1111/j.1539-6924.2009.01229.x

Stacey, J. (2002). Hollandske MBA-studerende på besøg i Århus. Nyhedsbrev til pressen fra Handelshøjskolen i Århus, (9).

Olsen, N. V. & Sonne, A.-M. (2010). High-pressure and pulsed electric field: What do the consumers think? New Food, October(2), 19-22.

Pedersen, S. & Grønhøj, A. (2016). “He should take a course…” – a qualitative exploration of children’s healthy eating as a battlefield for parents. Abstract from Child and Teen Consumption, Ålborg, Denmark.

Bech-Larsen, T. & Østergaard, S. (2000). Hensynet til miljøet og forbrugeren skal dokumenteres. Food Market Norden, 6(2), 8.

Aschemann-Witzel, J. (2018). Helping You to Waste Less? Consumer Acceptance of Food Marketing Offers Targeted to Food-Related Lifestyle Segments of Consumers. Journal of Food Products Marketing, 24(5), 522-538. https://doi.org/10.1080/10454446.2018.1472693

Otterbring, T. (2018). Healthy or wealthy? Attractive individuals induce sex-specific food preferences. Food Quality and Preference, 70, 11-20. https://doi.org/10.1016/j.foodqual.2017.02.014

Kazbare, L. (2010). Healthy eating behaviour - a social marketing perspective. Aarhus School of Business, Aarhus University, MAPP Centre.

Lähteenmäki, L. (2010). Health related claims promoting healthy choices. Abstract from Final HEALTHGRAIN Conference, Lund, Sweden. http://lund2010.healthgrain.org/node/3

Pieniak, Z., Verbeke, W. & Scholderer, J. (2010). Health-related beliefs and consumer knowledge as determinants of fish consumption. Journal of Human Nutrition and Dietetics, 23(5), 480-488. https://doi.org/10.1111/j.1365-277X.2010.01045.x

Pieniak, Z., Verbeke, W., Olsen, S. O., Hansen, K. B. & Brunsø, K. (2010). Health-related attitudes as a basis for segmenting European fish consumers. Food Policy, 35(5), 448-455. https://doi.org/10.1016/j.foodpol.2010.05.002

Chrysochou, P. & Grunert, K. G. (2014). Health-related ad information and health motivation effects on product evaluations. Journal of Business Research, 67(6), 1209-1217. https://doi.org/10.1016/j.jbusres.2013.05.001

Festila, A. & Chrysochou, P. (2016). Health is Up, Indulgence Down: Effects of the Vertical Location of Food Product Claims on Consumer Response. Advances in Consumer Research, 44, 731. http://www.acrwebsite.org/volumes/v44/acr_vol44_1022039.pdf

Aschemann-Witzel, J. (2009). Health claims on organic food - a chance or a risk? Ecology and Farming, (46), 53-55. http://shop.ifoam.org/bookstore/download_preview/E&F46-Web-Teaser.pdf

Krystallis, A. & Chrysochou, P. (2011). Health claims as communication tools that enhance brand loyalty: The case of low-fat claims within the dairy food category. Journal of Marketing Communications, 17(3), 213-228. https://doi.org/10.1080/13527260903432836

Hieke, S., Grunert, K. G. & Pravst, I. (2016). Health claims and symbols: What role is there for health-related information to guide consumer behaviour? Agro Food Industry Hi-Tech, 27(3), 2-3.

Grunert, K. G., Bech-Larsen, T., Chrysochou, P. & Anker, T. B. (2008). Health and branding: Insights from an exploratory study on the Danish food industry. In K. Podnar & Z. Jancic (Eds.), Corporate and Marketing Communications as a Strategic Resource; Response to Contemporary use, Challenges and Criticism: 13th International Conference on Corporate and Marketing Communications (pp. 289-290) http://www.cmc-conference.com/

Casteran, G., Chrysochou, P. & Meyer-Waarden, L. (2013). Has brand loyalty declined? A longitudinal analysis of repeat purchase behaviour of private label and national brands. Abstract from MAPP Workshop 2013 , Middelfart, Denmark. http://badm.au.dk/fileadmin/Business_Administration/MAPP/Workshop_2013/MAPP13_-_Casteran_et_al.pdf

Jensen, B. B. (2007). Har du et godt tilbud – eller et dårligt? Retail Focus, (Februar), 12-15.

Grunert, K. G. (2013). Happy cows and unhappy consumers: Cognitive and affective effects of storytelling related to the production process of food products. Paper presented at International Food Marketing Research Symposium, Budapest, Hungary. http://institutefpm.com/PDFs/TOC_for_IFPM13_Proceedings2.pdf

Stacey, J. & Brunsø, K. (2003). Handelshøjskolen i Århus lancerer international efteruddannelse for fødevaresektoren. Plus Proces, (4), 29-31.

Thøgersen, J. (2011). Håndbog om eksportparathed i danske økologiske virksomheder. Bilagsrapport til: Eksportstrategi for danske økologiske fødevarer. Institut for Marketing og Organisation, Business and Social Sciences, Aarhus Universitet.

Olsen, N. V., Røssvoll, E., Langsrud, S. & Scholderer, J. (2013). Hamburgers, hazards and emotions. Paper presented at Norwegian Food Market Research Conference, Stavanger, Norway. http://www.uis.no/category.php?categoryID=12923

Olsen, N. V., Røssvoll, E., Langsrud, S. & Scholderer, J. (2014). Hamburger hazards and emotions. Appetite, 78(July), 95-101. https://doi.org/10.1016/j.appet.2014.03.007

Schnettler, B., Denegri, M., Miranda, H., Sepúlveda, J., Orellana, L., Paiva, G. & Grunert, K. G. (2013). Hábitos alimentarios y bienestar subjetivo en estudiantes universitarios del sur de Chile. Nutricion Hospitalaria, 28(6), 2221-2228. https://doi.org/10.3305/nh.2013.28.6.6751

Mueller Loose, S. & Jaeger, S. R. (2012). Habit and context: Quantitative evidence of their dominance in shaping food choice. Abstract from 5th European conference on sensory and consumer research , Bern, Switzerland. http://www.eurosense.elsevier.com/index.html

Hodgkins, C., Raats, M., Fife-Schaw, C., Peacock, M., Gröppel-Klein, A., Koenigstorfer, J., Wasowicz-Kirylo, G., Stysko-Kunkowska, M., Gulcan, Y., Kustepeli, Y., Gibbs, M., Shepherd, R. & Grunert, K. G. (2015). Guiding healthier food choice: Systematic comparison of four front-of-pack labelling systems and their effect on judgements of product healthiness. British Journal of Nutrition, 113(10), 1652-1663. https://doi.org/10.1017/S0007114515000264

Orquin, J. L., Chrobot, N. & Grunert, K. G. (2018). Guiding Decision Makers’ Eye Movements with (Un)Predictable Object Locations. Journal of Behavioral Decision Making, 31(3), 341-354. https://doi.org/10.1002/bdm.2060

Grunert, K. G. & Bech-Larsen, T. (2010). Guest editorial. Journal of Marketing Communications, 16(1-2), 1-3. https://doi.org/10.1080/13527260903342654

Søndergaard, H. A., Jespersen, K. R. & Buck, N. (2008). Ground-breaking virtual research in product development. In L. V. Poulsen & J. Stacey (Eds.), Annual Report 2006-2007 (pp. 12-13). Aarhus School of Business, Aarhus University, MAPP Centre.

Edelenbos, M., Kidmose, U. & Søndergaard, H. A. (2005). Grønsager serveret på en 'børnevenlig' måde. Frugt og Gront, 10, 402-403.

Thøgersen, J. (2011). Green shopping: For selfish reasons or the common good? American Behavioral Scientist, 55(8), 1052-1076. https://doi.org/10.1177/0002764211407903

Staats, H., Jansen, L. & Thøgersen, J. (2011). Greening the greenhouse grower: A behavioral analysis of a sector-initiated system to reduce the environmental load of greenhouses . Journal of Environmental Management, 92(10), 2461-2469 . https://doi.org/10.1016/j.jenvman.2011.05.007

Pagiaslis, A. & Krystallis Krontalis, A. (2014). Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs. Psychology & Marketing, 31(5), 335-348. https://doi.org/10.1002/mar.20698

Scholderer, J. & Olsen, N. V. (2013). Going beyond the ecological metaphor in marketing: An environmental gradient model of product-market fit. Paper presented at Norwegian Food Market Research Conference, Stavanger, Norway. http://www.uis.no/category.php?categoryID=12923

Scholderer, J., Brunsø, K., Olsen, S. O., Pieniak, Z. & Verbeke, W. (2006). Go East: Differences between Poland and Western European countries in the motivational structures underlying seafood consumption. Abstract from 13th Biennial Conference of the International Institute of Fisheries Economics and Trade, Portsmouth, UK.

do Canto, N. R., Grunert, K. G. & Dutra de Barcellos, M. (2023). Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change. Journal of Social Marketing, 13(1), 20-40. https://doi.org/10.1108/JSOCM-03-2021-0058

Gidlöf, K., Ares, G., Aschemann-Witzel, J. & Otterbring, T. (2021). Give us today our daily bread: The effect of hunger on consumers’ visual attention towards bread and the role of time orientation. Food Quality and Preference, 88, Article 104079. https://doi.org/10.1016/j.foodqual.2020.104079

Reid, M., Thompson, P., Mavondo, F. & Brunsø, K. (2009). Give me the money... or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions. Paper presented at The 14th Biennial World Marketing Congress. Marketing in Transition:Scarcity, Globalism & Sustainability, Oslo, Norway. http://www.ams-web.org/associations/213/files/WMC2009programfinal.pdf

Aschemann-Witzel, J. & Bech-Larsen, T. (2012). Getting the message across: Erfolgsfaktoren der Kommunikation von gesundheitsrelevanten Aspekten im Lebensmittelmarketing. Ernährungs Umschau, 504-509. http://www.statsbiblioteket.dk/search/index.jsp?query=recordID:%22sb_4924820%22

Dean, M., Lähteenmäki, L. & Shepherd, R. (2011). Getting balanced nutrition messages across nutrition communication: Consumer perceptions and predicting intentions. In K. R. Westerterp (Ed.), Proceedings of the Nutrition Society (Vol. 70, pp. 19-25). Cambridge University Press. https://doi.org/10.1017/S0029665110003964

Pedersen, S., Aschemann-Witzel, J. & Thøgersen, J. (2017). German consumers’ evaluation of imported organic food products – the importance of geographical distance. Abstract from IAREP, Tel Aviv, Israel.

Zaleskiewicz, H., Kulis, E., Siwa, M., Szczuka, Z., Banik, A., Grossi, F., Chrysochou, P., Tore Nystrand, B., Perrea, T., Samoggia, A., Xhelili, A., Krystallis, A. & Luszczynska, A. (2024). Geographical Context of European Consumers’ Choices of Alternative Protein Food: A Systematic Review. Food Quality and Preference, 117, Article 105174. https://doi.org/10.1016/j.foodqual.2024.105174

Grunert, K. G., Bredahl, L. & Scholderer, J. (2002). Genmodificering af fødevarer: Nej tak. In FØTEK særnummer (pp. 10-13). Rhodos.

Bredahl, L. (2000). Genmodificerede fødevarer - i forbrugernes øjne. Plus Proces, (6), 16-18.

Grunert, K. G. & Scholderer, J. (2000). Generic advertising for fish: Results from a research-based campaign. In IFET 2000 Proceedings (pp. 1-9)

Chrysochou, P., Krystallis Krontalis, A., Mocanu, A. & Lewis, R. L. (2012). Generation Y preferences towards wine: An exploratory study of the US market applying the best-worst scaling. British Food Journal, 114(4), 516-528. https://doi.org/10.1108/00070701211219531

Mueller, S. & Charters, S. (2011). Generation Y and wine: Guest editorial. International Journal of Wine Business Research, 23(2), 2-4. http://www.baser.dk/login?url=http://www.emeraldinsight.com/journals.htm?issn=1751-1062&volume=23&issue=2&articleid=1930972&show=html

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Revised 12.02.2026