Franziska Günzel-Jensen

Title

Associate Professor

Primary affiliation

Franziska Günzel-Jensen

Areas of expertise

  • Entrepreneurship
  • Social Innovation
  • Grand Challenges
  • Generative AI
  • Business Models

Contact information

Telephone number
Email address

Teaching activities

My teaching philosophy emphasizes experiential learning and the responsible integration of innovative technologies. I lead several courses that combine traditional entrepreneurship and innovation education with cutting-edge tools including Sustainable Entrepreneurship on the Master’s level and Digital Innovation, Business Model Innovation, and Qualitative Research Methods on the Executive level.

I integrate Generative AI tools across my courses to enhance learning outcomes while maintaining a critical perspective on their appropriate use and limitations.

Selected publications

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